Edouard Dinichert

Amazon Advertising



Edouard started in the Media / Online Advertising sector in 2005 at 24/7 Real Media, a pioneering company in adserving and advertising solutions which was acquired by WPP in 2007. Ed built up a media portfolio and a sales house from 2006 to 2012, representing 100 known brands such as Fnac/Redoute (PPR now Kering), Spil Games, UGC, Nova Radio, MK2, Kelkoo… After an itinerant track part-time EMBA at ESCP Europe in 2010, Ed joined Amazon late 2012 to launch the FR team of Amazon Media Group, the advertising arm of this digital customer-obsessed retailer. This team has grown to 80+ employees today and works on advertising solutions for advertisers involving desktop, mobile, video solutions with advanced targeting and analytics features – on and offsite amazon sites. It also manages Amazon Marketing Services (AMS) our paid-search solution on amazon since its launch in December 2016 in FR.
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