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How does PMU optimize the attention generated by its digital messages to maximize their impact?
Oct 4, 2023 — 11:10 am - 11:25 AMPlénière 2023
Description
In an environment of advertising clutter and in preparation for the cookie-free world, traditional KPIs are becoming insufficient. Investing in attention-grabbing ads to maximize their impact is a major challenge for advertisers.
Find out how DV Authentic Attention enables PMU and Agence79 to invest in attention-grabbing advertising.