La Poste Solutions Business
Directeur du développement des Solutions Marketing
He holds a DEA in Marketing Strategies and Prospects (Paris-Dauphine) and began his career in a research institute at Secodip. For 8 years, he held several positions at TF1 Publicité, including Deputy Director of Research. From 2000 to 2010, he was Marketing Director of the Advertising Investment Division of Kantar Media. He then joined Mediapost Publicité, the advertising network of La Poste Group, as Managing Director in charge of research, marketing and communication, before becoming its General Manager until December 2017. Since then he has joined La Poste to take charge of the development of marketing solutions. Éric Trousset is the initiator and president of the GIE Balmétrie, which carries the audience of the mail media. He is also president of IREP (Institute of Research and Advertising Studies) and director of Media Institute.