ALL WORKSHOPS

TUESDAY, OCT 13 - MORNING 10:45am - 11:15am

[Masterclass] Amusement parks enchant the experience by orchestrating dynamic rides

Flying elephants, giant teacups, costumed characters walking around the park... With several million visitors a year, a leading theme park relies on tailor-made,...

Oct 12th

11:50 am CEST - 12:20 pm CEST

Masterclass 1

[Masterclass] Data-driven Branding : Comment Ubisoft se base sur la data pour planifier, optimiser...

Découvrez comment Ubisoft, accompagné par Artefact, utilise la data pour la gestion de ses campagnes digitales que ce soit au niveau de la création et la segmentation...

Oct 12th

11:50 am CEST - 12:20 pm CEST

Masterclass 5

[Masterclass] How a major retailer capitalizes on its customer data through the implementation of...

With the end of third-party cookies, it's essential to capitalize on your first-party data. In this workshop, we will present how a major Swiss retailer has optimized...

Oct 12th

11:50 am CEST - 12:20 pm CEST

Masterclass 6

[Masterclass] How to accelerate time to market through better work coordination

Through real-life examples from retailers and other industries, discover how to implement a standardized structure and replicable processes, improve collaboration by...

Oct 12th

11:50 am CEST - 12:20 pm CEST

Masterclass 2

[Masterclass] La nouvelle alliance Facebook x TV : le mix média performant pour accroître ROAS et...

In an increasingly digital media landscape and a constant need to optimize media efficiency, a new study conducted by Kantar shows that deploying Facebook in plans...

Oct 12th

11:50 am CEST - 12:20 pm CEST

Masterclass 3

[Masterclass] Nouvelles modalités de paiement face aux besoins clients : Découvrez pourquoi et...

TUESDAY 13TH - AFTERNOON 15:35pm - 16:05pm

Oct 12th

05:00 pm CEST - 05:30 pm CEST

Masterclass 3

[Masterclass] Changes in privacy and the end of third-party cookies: how does Auchan maintain a...

The richness of interactions between customers and brands prior to purchase presents a real challenge in understanding and measuring the effectiveness of different...

Oct 12th

05:00 pm CEST - 05:30 pm CEST

Masterclass 5

[Masterclass] Data & IA : Comment Danone attire l'attention de ses prospects grâce à...

Pour développer des publicités impactantes, les marques peuvent aujourd’hui s’appuyer sur l’optimisation du ciblage, de la création et de l’emplacement. Pour cela,...

Oct 12th

05:00 pm CEST - 05:30 pm CEST

Masterclass 4

[Masterclass] How can we create borderless data that serves all employees and stimulates...

Inaccessible, heterogeneous or poor quality data is often a major obstacle to the development of valuable digital use cases. The immensity of the task and the...

Oct 12th

05:00 pm CEST - 05:30 pm CEST

Masterclass 6

[Masterclass] How Coca-Cola and Auchan took advantage of shelf data to optimize their sales

In this masterclass, discover: How to improve the quality and reliability of data in order to know the reality of the shelves? How is shelf data essential in addition...

Oct 12th

05:00 pm CEST - 05:30 pm CEST

Masterclass 2

[Masterclass] Pierre & Vacances-Center Parcs Group's data transformation illustrated in 3 use cases

How to accelerate a company's data-driven transformation through the implementation of a datalake Pierre & Vacances-Center Parcs Group initiated in 2017 a data...

Oct 12th

05:00 pm CEST - 05:30 pm CEST

Masterclass 1

[Masterclass] Transformer la donnée propriétaire en valeur business, l’exemple de RED by SFR

How to improve the understanding of pathways, the ROI of media activations and the speed of decision-making through better collection and use of proprietary data? À...

WEDNESDAY 14TH - MORNING 11:45am - 12:15pm

Oct 13th

11:50 am CEST - 12:20 pm CEST

Masterclass 3

[Masterclass] De Google à votre service client : comment optimiser le parcours de recherche online ?

L’année 2020 a bousculé nos habitudes de consommation, le parcours client a changé : plus de click and collect, de conversions en ligne, de nouvelles questions… 90% des...

Oct 13th

11:50 am CEST - 12:20 pm CEST

Masterclass 6

[Masterclass] How does L'Oréal use its social room as an incomparable source of customer insights?

As part of its omnichannel strategy, L'Oréal has set up social rooms in partnership with Sitel. Thanks to social rooms, social media becomes a conversation channel for...

Oct 13th

11:50 am CEST - 12:20 pm CEST

Masterclass 2

[Masterclass] Mettre en place une démarche test & learn Analytics & Media, l'exemple de Picard

What are the components of a successful test & learn approach? (Measurement, Deployment, Organization)? Au cours de l'année 2021, Picard Surgelés a amorcé une...

Oct 13th

11:50 am CEST - 12:20 pm CEST

Masterclass 1

[Masterclass] Pinterest Performs : Devenez un Expert Shopping sur Pinterest

Vous pensez maîtriser Pinterest ? Réfléchissez bien et rejoignez nos équipes chez Pinterest, pour une masterclass live et interactive sur l’intégration de votre marque...

Oct 13th

11:50 am CEST - 12:20 pm CEST

Masterclass 4

[Masterclass] Re-imagining measurement: How can you improve your analysis strategy to achieve...

In a fragmented media landscape, audiences consume and buy across channels and devices - but you may not be measuring everywhere your audience is. How do you extract...

Oct 13th

11:50 am CEST - 12:20 pm CEST

Masterclass 5

[Masterclass] What does Waze data reveal about the mobility of the French and their consumption...

The mobility of the French has evolved according to the health restrictions in 2021. Since this summer, we have seen a clear return of the French to the roads. Between...

WEDNESDAY 14TH - AFTERNOON #1 3:30pm - 4:00pm

Oct 13th

05:00 pm CEST - 05:30 pm CEST

Masterclass 4

[Masterclass] Discover TikTok

From creating branded content, to developing innovative ad formats, to working with creators, find out how to tame the power of TikTok for your brand.

Oct 13th

05:00 pm CEST - 05:30 pm CEST

Masterclass 2

[Masterclass] De l’expérience virtuelle à l’achat réel, comment la Réalité Augmentée transforme la...

Oct 13th

05:00 pm CEST - 05:30 pm CEST

Masterclass 3

[Masterclass] Hyundai on YouTube: an effective and engaging media and "brand content" strategy

Hyundai has set an ambitious goal to accompany new buying paths and create proximity. Thanks to an effective and committed media and brand content strategy on YouTube,...

Oct 13th

05:00 pm CEST - 05:30 pm CEST

Masterclass 1

[Masterclass] Le pouvoir de l'audience, ou l'émergence du divertissement immersif

Now more than ever, people are looking for interaction with others. The emergence of live streaming first meant that users were able to experience things...

ALL WORKSHOPS

TUESDAY, OCT 13 - MORNING 10:45am - 11:15am

[Masterclass] Amusement parks enchant the experience by orchestrating dynamic rides

[Masterclass] Data-driven Branding : Comment Ubisoft se base sur la data pour planifier, optimiser...

[Masterclass] How a major retailer capitalizes on its customer data through the implementation of...

[Masterclass] How to accelerate time to market through better work coordination

[Masterclass] La nouvelle alliance Facebook x TV : le mix média performant pour accroître ROAS et...

[Masterclass] Nouvelles modalités de paiement face aux besoins clients : Découvrez pourquoi et...

TUESDAY 13TH - AFTERNOON 15:35pm - 16:05pm

[Masterclass] Changes in privacy and the end of third-party cookies: how does Auchan maintain a...

[Masterclass] Data & IA : Comment Danone attire l'attention de ses prospects grâce à...

[Masterclass] How can we create borderless data that serves all employees and stimulates...

[Masterclass] How Coca-Cola and Auchan took advantage of shelf data to optimize their sales

[Masterclass] Pierre & Vacances-Center Parcs Group's data transformation illustrated in 3 use cases

[Masterclass] Transformer la donnée propriétaire en valeur business, l’exemple de RED by SFR

WEDNESDAY 14TH - MORNING 11:45am - 12:15pm

[Masterclass] De Google à votre service client : comment optimiser le parcours de recherche online ?

[Masterclass] How does L'Oréal use its social room as an incomparable source of customer insights?

[Masterclass] Mettre en place une démarche test & learn Analytics & Media, l'exemple de Picard

[Masterclass] Pinterest Performs : Devenez un Expert Shopping sur Pinterest

[Masterclass] Re-imagining measurement: How can you improve your analysis strategy to achieve...

[Masterclass] What does Waze data reveal about the mobility of the French and their consumption...

WEDNESDAY 14TH - AFTERNOON #1 3:30pm - 4:00pm

[Masterclass] Discover TikTok

[Masterclass] De l’expérience virtuelle à l’achat réel, comment la Réalité Augmentée transforme la...

[Masterclass] Hyundai on YouTube: an effective and engaging media and "brand content" strategy

[Masterclass] Le pouvoir de l'audience, ou l'émergence du divertissement immersif

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