Program 2022
Speakers
Masterclass
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On site experiences
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ALL WORKSHOPS
TUESDAY, OCT 13 - MORNING
10:45am - 11:15am
Oct 12th
11:50 am CEST
-
12:20 pm CEST
Masterclass 4
[Masterclass] Amusement parks enchant the experience by orchestrating dynamic rides
Flying elephants, giant teacups, costumed characters walking around the park... With several million visitors a year, a leading theme park relies on tailor-made,...
Oct 12th
11:50 am CEST
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12:20 pm CEST
Masterclass 1
[Masterclass] Data-driven Branding : Comment Ubisoft se base sur la data pour planifier, optimiser...
Découvrez comment Ubisoft, accompagné par Artefact, utilise la data pour la gestion de ses campagnes digitales que ce soit au niveau de la création et la segmentation...
Oct 12th
11:50 am CEST
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12:20 pm CEST
Masterclass 5
[Masterclass] How a major retailer capitalizes on its customer data through the implementation of...
With the end of third-party cookies, it's essential to capitalize on your first-party data. In this workshop, we will present how a major Swiss retailer has optimized...
Oct 12th
11:50 am CEST
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12:20 pm CEST
Masterclass 6
[Masterclass] How to accelerate time to market through better work coordination
Through real-life examples from retailers and other industries, discover how to implement a standardized structure and replicable processes, improve collaboration by...
Oct 12th
11:50 am CEST
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12:20 pm CEST
Masterclass 2
[Masterclass] La nouvelle alliance Facebook x TV : le mix média performant pour accroître ROAS et...
In an increasingly digital media landscape and a constant need to optimize media efficiency, a new study conducted by Kantar shows that deploying Facebook in plans...
Oct 12th
11:50 am CEST
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12:20 pm CEST
Masterclass 3
[Masterclass] Nouvelles modalités de paiement face aux besoins clients : Découvrez pourquoi et...
TUESDAY 13TH - AFTERNOON
15:35pm - 16:05pm
Oct 12th
05:00 pm CEST
-
05:30 pm CEST
Masterclass 3
[Masterclass] Changes in privacy and the end of third-party cookies: how does Auchan maintain a...
The richness of interactions between customers and brands prior to purchase presents a real challenge in understanding and measuring the effectiveness of different...
Oct 12th
05:00 pm CEST
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05:30 pm CEST
Masterclass 5
[Masterclass] Data & IA : Comment Danone attire l'attention de ses prospects grâce à ...
Pour développer des publicités impactantes, les marques peuvent aujourd’hui s’appuyer sur l’optimisation du ciblage, de la création et de l’emplacement. Pour cela,...
Oct 12th
05:00 pm CEST
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05:30 pm CEST
Masterclass 4
[Masterclass] How can we create borderless data that serves all employees and stimulates...
Inaccessible, heterogeneous or poor quality data is often a major obstacle to the development of valuable digital use cases. The immensity of the task and the...
Oct 12th
05:00 pm CEST
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05:30 pm CEST
Masterclass 6
[Masterclass] How Coca-Cola and Auchan took advantage of shelf data to optimize their sales
In this masterclass, discover: How to improve the quality and reliability of data in order to know the reality of the shelves? How is shelf data essential in addition...
Oct 12th
05:00 pm CEST
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05:30 pm CEST
Masterclass 2
[Masterclass] Pierre & Vacances-Center Parcs Group's data transformation illustrated in 3 use cases
How to accelerate a company's data-driven transformation through the implementation of a datalake Pierre & Vacances-Center Parcs Group initiated in 2017 a data...
Oct 12th
05:00 pm CEST
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05:30 pm CEST
Masterclass 1
[Masterclass] Transformer la donnée propriétaire en valeur business, l’exemple de RED by SFR
How to improve the understanding of pathways, the ROI of media activations and the speed of decision-making through better collection and use of proprietary data? À...
WEDNESDAY 14TH - MORNING
11:45am - 12:15pm
Oct 13th
11:50 am CEST
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12:20 pm CEST
Masterclass 3
[Masterclass] De Google à votre service client : comment optimiser le parcours de recherche online ?
L’année 2020 a bousculé nos habitudes de consommation, le parcours client a changé : plus de click and collect, de conversions en ligne, de nouvelles questions… 90% des...
Oct 13th
11:50 am CEST
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12:20 pm CEST
Masterclass 6
[Masterclass] How does L'Oréal use its social room as an incomparable source of customer insights?
As part of its omnichannel strategy, L'Oréal has set up social rooms in partnership with Sitel. Thanks to social rooms, social media becomes a conversation channel for...
Oct 13th
11:50 am CEST
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12:20 pm CEST
Masterclass 2
[Masterclass] Mettre en place une démarche test & learn Analytics & Media, l'exemple de Picard
What are the components of a successful test & learn approach? (Measurement, Deployment, Organization)? Au cours de l'année 2021, Picard Surgelés a amorcé une...
Oct 13th
11:50 am CEST
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12:20 pm CEST
Masterclass 1
[Masterclass] Pinterest Performs : Devenez un Expert Shopping sur Pinterest
Vous pensez maîtriser Pinterest ? Réfléchissez bien et rejoignez nos équipes chez Pinterest, pour une masterclass live et interactive sur l’intégration de votre marque...
Oct 13th
11:50 am CEST
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12:20 pm CEST
Masterclass 4
[Masterclass] Re-imagining measurement: How can you improve your analysis strategy to achieve...
In a fragmented media landscape, audiences consume and buy across channels and devices - but you may not be measuring everywhere your audience is. How do you extract...
Oct 13th
11:50 am CEST
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12:20 pm CEST
Masterclass 5
[Masterclass] What does Waze data reveal about the mobility of the French and their consumption...
The mobility of the French has evolved according to the health restrictions in 2021. Since this summer, we have seen a clear return of the French to the roads. Between...
WEDNESDAY 14TH - AFTERNOON #1
3:30pm - 4:00pm
Oct 13th
05:00 pm CEST
-
05:30 pm CEST
Masterclass 4
[Masterclass] Discover TikTok
From creating branded content, to developing innovative ad formats, to working with creators, find out how to tame the power of TikTok for your brand.
Oct 13th
05:00 pm CEST
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05:30 pm CEST
Masterclass 2
[Masterclass] De l’expérience virtuelle à l’achat réel, comment la Réalité Augmentée transforme la...
Oct 13th
05:00 pm CEST
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05:30 pm CEST
Masterclass 3
[Masterclass] Hyundai on YouTube: an effective and engaging media and "brand content" strategy
Hyundai has set an ambitious goal to accompany new buying paths and create proximity. Thanks to an effective and committed media and brand content strategy on YouTube,...
Oct 13th
05:00 pm CEST
-
05:30 pm CEST
Masterclass 1
[Masterclass] Le pouvoir de l'audience, ou l'émergence du divertissement immersif
Now more than ever, people are looking for interaction with others. The emergence of live streaming first meant that users were able to experience things...
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HUBFORUM Paris is a lifetime meet-up for digital leaders organized by HUB Institute. Join the the next edition on the 11 & 12th of October 2022 at la Maison de la Mutualité.
Phone :
01 84 79 28 43
Mail :
contact@hubinstitute.com
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