ALL WORKSHOPS

TUESDAY, OCT 13 - MORNING 10:45am - 11:15am

Oct 11th

08:45 am - 09:15 am

Masterclass 5

[Masterclass] Creativity is business

Oct 11th

08:45 am - 09:15 am

Masterclass 4

[Masterclass] Creators in conversation

How can brands create diverse and inclusive experiences for the gaming and livestreaming community on Twitch? No two communities are the same on Twitch. However, what...

Oct 11th

08:45 am - 09:15 am

Masterclass 2

[Masterclass] How Carrefour is reenchanting the customer experience and transforming the act of...

Augmented reality is revolutionizing commerce: now, consumers can virtually try a product before they buy it and make better purchasing decisions, all in an immersive...

Oct 11th

08:45 am - 09:15 am

Masterclass 3

[Masterclass] How Coca-Cola leverages streaming to meet audiences in their moment with Amazon Ads?

Gaming, music, football, cars, recipes… whatever their passions, it’s important to reach customers where they already spend time. This year, 46 million people in France...

Oct 11th

08:45 am - 09:15 am

Masterclass 1

Masterclass Rakuten

Oct 11th

08:45 am - 09:15 am

Masterclass 6

Masterclass Splio

[Masterclass] Amusement parks enchant the experience by orchestrating dynamic rides

Flying elephants, giant teacups, costumed characters walking around the park... With several million visitors a year, a leading theme park relies on tailor-made,...

[Masterclass] Data-driven Branding : Comment Ubisoft se base sur la data pour planifier, optimiser...

Découvrez comment Ubisoft, accompagné par Artefact, utilise la data pour la gestion de ses campagnes digitales que ce soit au niveau de la création et la segmentation...

[Masterclass] How a major retailer capitalizes on its customer data through the implementation of...

With the end of third-party cookies, it's essential to capitalize on your first-party data. In this workshop, we will present how a major Swiss retailer has optimized...

[Masterclass] How to accelerate time to market through better work coordination

Through real-life examples from retailers and other industries, discover how to implement a standardized structure and replicable processes, improve collaboration by...

[Masterclass] La nouvelle alliance Facebook x TV : le mix média performant pour accroître ROAS et...

In an increasingly digital media landscape and a constant need to optimize media efficiency, a new study conducted by Kantar shows that deploying Facebook in plans...

[Masterclass] Nouvelles modalités de paiement face aux besoins clients : Découvrez pourquoi et...

TUESDAY 13TH - AFTERNOON 15:35pm - 16:05pm

Oct 11th

01:30 pm - 02:00 pm

Masterclass 6

[Masterclass] How to align Marketing and Sales teams to generate growth? - Business Case by Siemens

Many attribute recent changes in the sales and marketing world to the pandemic, but in reality, the pandemic only accelerated the digital shift that was already...

Oct 11th

01:30 pm - 02:00 pm

Masterclass 3

[Masterclass] How to become a cross-channel campaign management race car driver?

Every good driver has a good car. From the body to the engine, Adobe's cross-channel Adobe Campaign, Adobe's cross-channel campaign management solution, is reinventing...

Oct 11th

01:30 pm - 02:00 pm

Masterclass 1

[Masterclass] How to set up a successful international multi-touchpoint and locally relevant...

International brands invest a lot of effort, resources and budget to set up impactful digital strategies. But as soon as this is passed on to local subsidiaries, the...

Oct 11th

01:30 pm - 02:00 pm

Masterclass 5

[Masterclass] The ultimate brand experience: which activation levers for a rich and homogeneous...

Customer experience is not just about the buying experience. What if you change the lens and consider the search experience throughout the customer journey? You...

Oct 11th

01:30 pm - 02:00 pm

Masterclass 4

Masterclass Asana

Oct 11th

01:30 pm - 02:00 pm

Masterclass 2

Masterclass LVMH X IBM

[Masterclass] Changes in privacy and the end of third-party cookies: how does Auchan maintain a...

The richness of interactions between customers and brands prior to purchase presents a real challenge in understanding and measuring the effectiveness of different...

[Masterclass] Data & IA : Comment Danone attire l'attention de ses prospects grâce à...

Pour développer des publicités impactantes, les marques peuvent aujourd’hui s’appuyer sur l’optimisation du ciblage, de la création et de l’emplacement. Pour cela,...

[Masterclass] How can we create borderless data that serves all employees and stimulates...

Inaccessible, heterogeneous or poor quality data is often a major obstacle to the development of valuable digital use cases. The immensity of the task and the...

[Masterclass] How Coca-Cola and Auchan took advantage of shelf data to optimize their sales

In this masterclass, discover: How to improve the quality and reliability of data in order to know the reality of the shelves? How is shelf data essential in addition...

[Masterclass] Pierre & Vacances-Center Parcs Group's data transformation illustrated in 3 use cases

How to accelerate a company's data-driven transformation through the implementation of a datalake Pierre & Vacances-Center Parcs Group initiated in 2017 a data...

[Masterclass] Transformer la donnée propriétaire en valeur business, l’exemple de RED by SFR

How to improve the understanding of pathways, the ROI of media activations and the speed of decision-making through better collection and use of proprietary data? À...

WEDNESDAY 14TH - MORNING 11:45am - 12:15pm

Oct 12th

08:45 am - 09:15 am

Masterclass 5

[Masterclass] 360 view and customer engagement: axes of resilience for Nestlé?

In a context of increasingly versatile consumers and hyper-competition, how is it possible to monetize data to find new areas for development? Discover how to deploy a...

Oct 12th

08:45 am - 09:15 am

Masterclass 3

[Masterclass] Geolift: how Auchan leverages its geographic data to improve media performance

With the support of fifty-five, Auchan has industrialized Geolift protocols to measure the effective uplift of a marketing action on a given KPI

Oct 12th

08:45 am - 09:15 am

Masterclass 2

[Masterclass] How does Deezer evolve its media mix and rely on innovation to improve its digital...

Driven by a subscription-oriented approach, Deezer is constantly positioning itself as a beta-tester on the various innovations proposed by its media partners in order...

Oct 12th

08:45 am - 09:15 am

Masterclass 1

[Masterclass] Review of the Barrière Group's Data Transformation with 3 objectives: improve...

Launched a little over a year ago, the Barrière Group's Data transformation has already been very successful... Emmanuelle Anglade, Salomon Bentolilla and Didier...

Oct 12th

08:45 am - 09:15 am

Masterclass 6

[Masterclass] Search ads: understanding the impact of cognitive bias on brand preference

Discover the second part of our study "Decoding Decisions" which presented in 2020 a new understanding of the "messy middle", this chaotic moment of the buying journey...

Oct 12th

08:45 am - 09:15 am

Masterclass 4

[Masterclass] WhatsApp: why are the biggest brands turning to this new channel?

Are your customers already engaged on WhatsApp, having direct conversations with their friends and the brands they love - are you? Or do you still expect them to check...

[Masterclass] De Google à votre service client : comment optimiser le parcours de recherche online ?

L’année 2020 a bousculé nos habitudes de consommation, le parcours client a changé : plus de click and collect, de conversions en ligne, de nouvelles questions… 90% des...

[Masterclass] How does L'Oréal use its social room as an incomparable source of customer insights?

As part of its omnichannel strategy, L'Oréal has set up social rooms in partnership with Sitel. Thanks to social rooms, social media becomes a conversation channel for...

[Masterclass] Mettre en place une démarche test & learn Analytics & Media, l'exemple de Picard

What are the components of a successful test & learn approach? (Measurement, Deployment, Organization)? Au cours de l'année 2021, Picard Surgelés a amorcé une...

[Masterclass] Pinterest Performs : Devenez un Expert Shopping sur Pinterest

Vous pensez maîtriser Pinterest ? Réfléchissez bien et rejoignez nos équipes chez Pinterest, pour une masterclass live et interactive sur l’intégration de votre marque...

[Masterclass] Re-imagining measurement: How can you improve your analysis strategy to achieve...

In a fragmented media landscape, audiences consume and buy across channels and devices - but you may not be measuring everywhere your audience is. How do you extract...

[Masterclass] What does Waze data reveal about the mobility of the French and their consumption...

The mobility of the French has evolved according to the health restrictions in 2021. Since this summer, we have seen a clear return of the French to the roads. Between...

WEDNESDAY 14TH - AFTERNOON #1 3:30pm - 4:00pm

Oct 12th

01:30 pm - 02:00 pm

Masterclass 6

[Masterclass] E-Trade Marketing: making the most of the Brand/Distributor relationship

Thanks to e-trade marketing services, the most advanced retailers offer unique opportunities to brands to increase their revenues (via various levers: sourcing,...

Oct 12th

01:30 pm - 02:00 pm

Masterclass 1

[Masterclass] How did Coty, an international brand, optimize its sales on e-retail platforms with...

Over the last 10 years, brands have invested heavily in improving the visibility and performance of their e-commerce sites. The creation of value also goes through the...

Oct 12th

01:30 pm - 02:00 pm

Masterclass 3

[Masterclass] How does the SNCF protect its image and manage its influence on social networks?

From data to action! The SNCF is one of the most talked about brands in Europe. Hundreds of thousands of posts are published about it every day on social networks. The...

Oct 12th

01:30 pm - 02:00 pm

Masterclass 5

[Masterclass] How does YSL Beauty combine personalization and community building to accelerate...

YSL Beauty is partnering with Spotify to highlight its campaign through the prism of music, and to bring together an international community around freedom. An...

Oct 12th

01:30 pm - 02:00 pm

Masterclass 2

[Masterclass] How to orchestrate local and national communications to maximize the activity and...

In this masterclass, Pierre Cailleau, Marketing Director at KFC and Thomas Grosset, Head of Industries at Waze, will discuss KFC's local and national media strategy...

Oct 12th

01:30 pm - 02:00 pm

Masterclass 4

[Masterclass] Live Shopping, consumer videos and influencer marketing: the winning trio to engage...

Consumers are looking for authenticity and interaction with brands. To meet this need, they are testing new, more engaging formats, including video and live. These...

[Masterclass] Discover TikTok

From creating branded content, to developing innovative ad formats, to working with creators, find out how to tame the power of TikTok for your brand.

[Masterclass] De l’expérience virtuelle à l’achat réel, comment la Réalité Augmentée transforme la...

[Masterclass] Hyundai on YouTube: an effective and engaging media and "brand content" strategy

Hyundai has set an ambitious goal to accompany new buying paths and create proximity. Thanks to an effective and committed media and brand content strategy on YouTube,...

[Masterclass] Le pouvoir de l'audience, ou l'émergence du divertissement immersif

Now more than ever, people are looking for interaction with others. The emergence of live streaming first meant that users were able to experience things...

ALL WORKSHOPS

[Masterclass] Creativity is business

[Masterclass] Creators in conversation

[Masterclass] How Carrefour is reenchanting the customer experience and transforming the act of...

[Masterclass] How Coca-Cola leverages streaming to meet audiences in their moment with Amazon Ads?

Masterclass Rakuten

Masterclass Splio

[Masterclass] Amusement parks enchant the experience by orchestrating dynamic rides

[Masterclass] Data-driven Branding : Comment Ubisoft se base sur la data pour planifier, optimiser...

[Masterclass] How a major retailer capitalizes on its customer data through the implementation of...

[Masterclass] How to accelerate time to market through better work coordination

[Masterclass] La nouvelle alliance Facebook x TV : le mix média performant pour accroître ROAS et...

[Masterclass] Nouvelles modalités de paiement face aux besoins clients : Découvrez pourquoi et...

[Masterclass] How to align Marketing and Sales teams to generate growth? - Business Case by Siemens

[Masterclass] How to become a cross-channel campaign management race car driver?

[Masterclass] How to set up a successful international multi-touchpoint and locally relevant...

[Masterclass] The ultimate brand experience: which activation levers for a rich and homogeneous...

Masterclass Asana

Masterclass LVMH X IBM

[Masterclass] Changes in privacy and the end of third-party cookies: how does Auchan maintain a...

[Masterclass] Data & IA : Comment Danone attire l'attention de ses prospects grâce à...

[Masterclass] How can we create borderless data that serves all employees and stimulates...

[Masterclass] How Coca-Cola and Auchan took advantage of shelf data to optimize their sales

[Masterclass] Pierre & Vacances-Center Parcs Group's data transformation illustrated in 3 use cases

[Masterclass] Transformer la donnée propriétaire en valeur business, l’exemple de RED by SFR

[Masterclass] 360 view and customer engagement: axes of resilience for Nestlé?

[Masterclass] Geolift: how Auchan leverages its geographic data to improve media performance

[Masterclass] How does Deezer evolve its media mix and rely on innovation to improve its digital...

[Masterclass] Review of the Barrière Group's Data Transformation with 3 objectives: improve...

[Masterclass] Search ads: understanding the impact of cognitive bias on brand preference

[Masterclass] WhatsApp: why are the biggest brands turning to this new channel?

[Masterclass] De Google à votre service client : comment optimiser le parcours de recherche online ?

[Masterclass] How does L'Oréal use its social room as an incomparable source of customer insights?

[Masterclass] Mettre en place une démarche test & learn Analytics & Media, l'exemple de Picard

[Masterclass] Pinterest Performs : Devenez un Expert Shopping sur Pinterest

[Masterclass] Re-imagining measurement: How can you improve your analysis strategy to achieve...

[Masterclass] What does Waze data reveal about the mobility of the French and their consumption...

[Masterclass] E-Trade Marketing: making the most of the Brand/Distributor relationship

[Masterclass] How did Coty, an international brand, optimize its sales on e-retail platforms with...

[Masterclass] How does the SNCF protect its image and manage its influence on social networks?

[Masterclass] How does YSL Beauty combine personalization and community building to accelerate...

[Masterclass] How to orchestrate local and national communications to maximize the activity and...

[Masterclass] Live Shopping, consumer videos and influencer marketing: the winning trio to engage...

[Masterclass] Discover TikTok

[Masterclass] De l’expérience virtuelle à l’achat réel, comment la Réalité Augmentée transforme la...

[Masterclass] Hyundai on YouTube: an effective and engaging media and "brand content" strategy

[Masterclass] Le pouvoir de l'audience, ou l'émergence du divertissement immersif

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