Agenda 2021 | HUBFORUM Paris

2021 PROGRAM

SEE 2022 PROGRAM

SEE 2022 PROGRAM

Tuesday October 12th (49)Wednesday October 13th (47)

08:45 am CEST - 08:50 am CEST

Welcome Speech

Perle, Vincent, Emmanuel

08:50 am CEST - 09:15 am CEST

7 key trends for 2022 (1/2)

Emmanuel Vivier

09:14 am CEST - 09:15 am CEST

Session 1 - Tuesday 12th oct. (hybrid) - The next generation of Business

How to transform current challenges into opportunities for innovation and future growth? How to invest and accelerate by reshaping your offer and your organisation for increased agility, efficiency and performance. Connected retail, ecommerce & marketplaces, new services, new business models, platformisation, innovation, transformation

09:15 am CEST - 09:25 am CEST

How is SNCF Réseau transforming itself to enable the emergence of true "railway entrepreneurship"?

The return of green mobility, opening up to competition, accelerated digitalization, absolute customer orientation... Once out of fashion, rail is now at the crossroads of profound transformations, all of which are fertile ground for the emergence of a veritable ecosystem of innovative and diversified companies in the rail sector. How did the railway infrastructure manager SNCF Réseau begin its transformation to become an incubator of transformations?

Président de SNCF Réseau

09:25 am CEST - 09:40 am CEST

Undertake its transformation thanks to a solid and scalable digital foundation: the ambition of La Banque Postale

How to become THE preferred bank of the French? In an ultra-competitive market where new agile digital players are emerging, La Banque Postale is undertaking its transformation based on content management with Adobe's CMS and DAM (AEM - Adobe Experience Manager). Discover how a traditional player can sustainably transform itself by focusing on the customer experience with the implementation of a solid and scalable digital foundation.

Alexandre Giros

La Banque Postale

Directeur de l'Innovation, du Digital et de la Data & Membre du Comité de Direction Générale

Vice President & Managing Director Western Europe

09:40 am CEST - 09:55 am CEST

How UCAR uses data to implement an innovative management strategy

The UCAR project started from an observation: The multiplication of information within the structures and the complexity of sales require data-driven management. This trend leads to a need to personalize the relationship with franchisees by propagating best practices. To support this strategy and its future deployment, UCAR Group has chosen Hitachi Solutions to implement an application based on Microsoft technologies and to develop an ergonomic design adapted to the business issues in order to reinforce the adoption of the end users. Jean-Claude Puerto, CEO of UCAR, looks back on the project to share his experience with the implementation of the tool and the progress of the project with Hitachi Solutions.

Hitachi Solutions

Head of Data Analytics

Jean-Claude Puerto

09:55 am CEST - 10:10 am CEST

OUI.sncf - High-speed digital acceleration to serve the customer

OUI.sncf has designed its digital transformation around a major priority, guaranteeing its customers a fluid and frictionless experience. The entire marketing funnel has been optimized: brand and reassurance campaigns, recommendations thanks to a system of adapted signal measurements and a personalized support service via messaging. The user is accompanied throughout his journey, from the desire to travel to the final destination.

Florence Trouche

Business Director France

e.Voyageurs SNCF

10:10 am CEST - 10:25 am CEST

Luxury and payment in instalments: How Lancel combines exceptional commerce and new consumer habits

Speed, ease, acceptance and security are the key words for a memorable shopping experience. To offer its customers a seamless omnichannel experience, Lancel innovates by proposing additional services such as payment in installments. Discover how Alma contributed to the improvement of Lancel's customer experience.

Co-Founder & CEO

Retail Director Europe

10:25 am CEST - 10:35 am CEST

[New Business] Who are these new retailers who refuse the price war to win the experience war - The River Home case

42% of French people are willing to pay more for a quality product experience*. But what exactly is the product experience ? How do you orchestrate it ? What new practices are leaders using to build the future ? As an example, River Home, a French startup in hyper growth, is shaking up the world of interior design. Join us in discovering a new generation of retailers who have chosen to refuse the price war to win the one of hyper personalization and product experience ! *According to an OpinionWay survey conducted for Akeneo

Frédéric de Gombert

Co-fondateur & CEO

10:35 am CEST - 10:50 am CEST

What new meanings should the Learning Enterprise adopt for 2022?

These last few months have been a singular experience. What we thought was a parenthesis has extended over time and into the world, anchoring in time adaptations that we thought were temporary. It revealed our fragilities but also the capacity for change and the speed of execution of which we were capable, collectively and individually. But to lead this formidable effort in the company and to tackle new shores, four elements are and will remain indispensable: meaning, which must guide all action, openness (mental as well as physical), hybridization as a solution to complex issues, and speed in action and adaptation. Join us for this session which will bring together many testimonies on these four key factors of transformation.

Fabrice Bonnifet

Groupe Bouygues

Directeur Développement Durable & Qualité, Sécurité, Environnement

Director, Global eCommerce & Business Development

Jean-Daniel Elbim

Bolloré Transport & Logistics

Directeur de la Transformation Digitale

CIO, Directeur Général Adjoint Organisation, Systèmes d’Information et Innovation

Clémence Marty-Chastan

Directrice de la Stratégie et de la Transformation

Senior Vice President Digital & Decentralized Solutions

Directrice des services tertiaires

Marc Bensoussan

Président, IBM Interactive - Senior Advisor Strategie & Transformation

10:50 am CEST - 11:00 am CEST

Switching to a 4-day week: utopia or reality?

Find out how a company like AWIN, with over 1000 employees with 15 offices worldwide, successfully made the switch to a 4-day week. What strategy was put in place to remove one day per week, while maintaining positive growth? By taking their example, discover how you too can increase your productivity, by switching to a 4-day week.

Caroline Notter

Head of Southern Europe

11:00 am CEST - 11:10 am CEST

New uses: how does EDF use design to support its customers in the energy transition?

Discover how the EDF Group has evolved from an industrial company to an increasingly service-oriented company committed to meeting the current needs of changing uses and consumption patterns. Julien Villeret will present the new low-tech and low-cost liquid crystal thermometer, which promotes civic engagement and makes it easy to take action on your energy consumption.

Julien Villeret

Chief Innovation Officer

11:10 am CEST - 11:20 am CEST

Economic & regional attractiveness: new challenges for a sustainable and hybrid environment

Geoffroy Boulard

Métropole du Grand Paris

Vice-président, Maire du 17ème arrondissement

11:49 am CEST - 11:50 am CEST

[11:50am - 12:20pm] MASTERCLASS SESSION 1

11:50 am CEST - 12:20 pm CEST

[Masterclass] Amusement parks enchant the experience by orchestrating dynamic rides

Flying elephants, giant teacups, costumed characters walking around the park... With several million visitors a year, a leading theme park relies on tailor-made, real-time experiences to enchant its customers, young and old. Within the park itself, the cell phone becomes a magic wand to avoid waiting times or to order a toy and pick it up in the nearest store. For the entertainment giant, a new generation of orchestration tools has enabled it to combine programmed messages in batch and personalized interactions in the moment. Indeed, nowadays, journeys can only be planned according to the events or products pushed by the brand. If a brand wants to stick to the customer's needs, it must reverse this logic. Join us to learn about the new Adobe Journey Optimizer application through a theme park case study and demonstration. With Adobe Journey Optimizer, you can manage scheduled omnichannel campaigns and individualized interactions for millions of customers from a single application. The entire journey is optimized with intelligent decisions and insights.

Solution Consultant Western Pre Sales

Stéphanie Maziol

Customer Journey Management & Commerce Go To Market Sales Lead, Western Europe

11:50 am CEST - 12:20 pm CEST

[Masterclass] Data-driven Branding : Comment Ubisoft se base sur la data pour planifier, optimiser et mesurer ses campagnes média avec l’accompagnement d’Artefact

Découvrez comment Ubisoft, accompagné par Artefact, utilise la data pour la gestion de ses campagnes digitales que ce soit au niveau de la création et la segmentation d'audience mais aussi pour mieux orchestrer et optimiser ses campagnes média. Enfin, Ubisoft et Artefact vous présenteront comment mesurer de manière efficace des campagnes de branding et les outils utilisés.

Clément Prevosto

Sr Director, Media & CRM

Natacha Kocupyr

VP Digital Marketing

11:50 am CEST - 12:20 pm CEST

[Masterclass] How a major retailer capitalizes on its customer data through the implementation of a CDP

With the end of third-party cookies, it's essential to capitalize on your first-party data. In this workshop, we will present how a major Swiss retailer has optimized its data and business strategy thanks to a Customer Data Platform. Discover concrete use cases as well as our recommendations to prepare and deploy a CDP project.

Rafael Decatoire

Sales Lead France Customer Data Management

Senior Solution Advisor

11:50 am CEST - 12:20 pm CEST

[Masterclass] How to accelerate time to market through better work coordination

Through real-life examples from retailers and other industries, discover how to implement a standardized structure and replicable processes, improve collaboration by breaking down silos, and optimize decision making with a real-time view of operational progress.

Corentin Rosado

Enterprise Account Executive

11:50 am CEST - 12:20 pm CEST

[Masterclass] La nouvelle alliance Facebook x TV : le mix média performant pour accroître ROAS et notoriété de marque

In an increasingly digital media landscape and a constant need to optimize media efficiency, a new study conducted by Kantar shows that deploying Facebook in plans above 20% of the mix and in alliance with TV significantly improves the total ROAS of the plan, as well as building brand awareness and recruitment. Feedback from a major player in the FMCG sector, Freedent, with Guillaume Frayce, head of Marketing & Media, Mars Wrigley

Guillaume Frayce

Head of Marketing & Media

Client Partner, CPG industry

11:50 am CEST - 12:20 pm CEST

[Masterclass] Nouvelles modalités de paiement face aux besoins clients : Découvrez pourquoi et comment Afflelou a mis en place le Buy Now Pay Later

André Verneyre

Chief Financial Officer

12:20 pm CEST - 12:21 pm CEST

[12:30pm - 2pm] Lunch break & business meetings

12:44 pm CEST - 12:45 pm CEST

[12:45pm - 1:15pm] LUNCH & LEARN : MASTERCLASS

12:45 pm CEST - 01:15 pm CEST

[Masterclass] Back to the future of Brand Content

Changing uses, multicultural, creative and technological revolution... How can you embrace tomorrow's trends to succeed in your smart content strategy, and enable brands to resonate in an H-to-H approach?

Associate Creative Director

Marjana El Banane

Senior Digital Consultant

Lucile Gouvernel

Consulting Director

12:45 pm CEST - 01:15 pm CEST

[Masterclass] How to deliver on the promise of a data-driven transformation? Feedback from David Lloyd Clubs

How to ensure the foundations that will allow to value data to facilitate the use of analytics and artificial intelligence? A data-driven transformation can promise to increase revenue and reduce costs through better decision making, more efficient business processes and improved customer experience, but what does it really take to achieve these goals? Join Hitachi Solutions to discover the top 5 things to consider when implementing a new data strategy and hear from our customer David Lloyd Clubs, who decided to get more value from their data by becoming a data driven business. In this masterclass, we will cover the essential steps to lay the foundations for getting more value from your data using analytics and artificial intelligence, while establishing control and governance of your data. We will give you practical advice straight from the field on what works well and what to avoid.

Hitachi Solutions

Head of Data Analytics

David Lloyd Clubs

Business Intelligence Director

12:45 pm CEST - 01:15 pm CEST

[Masterclass] How to effectively present a complex digital/data project?

Speaking effectively is already, in absolute terms, not a simple exercise, and when you are an "expert" and you have to share or defend a Digital-Data project which by nature is very complex...it can quickly become very problematic! Indeed, whatever your level of expertise, to make your projects progress, you will inevitably have to bring on board people who know less than you! So how can you simplify your presentations and amplify your impact? Bruno CLEMENT, CEO of ZEPRESENTERS, a narrative strategy consulting firm, will answer all these questions in this Masterclass.

CEO / Auteur du Podcast "Moment de Vérité"

12:45 pm CEST - 01:15 pm CEST

[Masterclass] Platformization: How has Schmidt Group optimized the customer journey for its brands to deliver a seamless experience?

As part of the launch of their Consumer Connect program in 2017, Schmidt Groupe worked to redesign their customer journey for two of their brands, Schmidt and Cuisinella, to deliver a seamless experience. To best serve the intent of this program, Schmidt Groupe evolved their brands' digital and omnichannel strategy, and rely on a solution that allows them to create, deliver and manage a simple and personalized experience throughout the journey, from website to store to business, and at the level of customer expectations to make them true ambassadors. Discover how Schmidt Group has optimized the end-to-end digital experience to convey new values and meet the expectations of the even more connected, informed and demanding consumer.

Chakir El Messaoudi

Account Executive

Laurent Bouteiller

Account Executive

01:59 pm CEST - 02:00 pm CEST

Session 2 - Tuesday 12th oct. (hybrid) - The next data driven organizations

How to measure better and faster than competitors in order to react and adapt to a constantly changing VUCA world. How to develop a data culture across all business lines and deploy tools and indicators to monitor and anticipate market trends. How to create value through data and artificial intelligence for growth. Data, analytics, predictive, business intelligence, data visualisation, measurement, ROI, KPI

02:00 pm CEST - 02:10 pm CEST

[HUB35] À la rencontre des jeunes talents du digital français !

Discover the 35 laureates of the HUB 35 Digital Business Awards! They are Data Scientists, specialists in innovation, e-commerce, marketing or customer experience, and they carry out digital projects that transform their companies. They are professionals who are open to the world and are in a continuous search for exchanges and collaborations with different stakeholders.

Adeline Jouanne

Membership Manager

02:10 pm CEST - 02:20 pm CEST

Data at the heart of the customer experience economy

Vice President, Principal Analyst

02:20 pm CEST - 02:30 pm CEST

Data & AI: Pernod Ricard's new acceleration cocktail

3 doses of data, 1 dose of AI, serve fresh: the Pernod Ricard group, the world's second largest wine and spirits company, is developing a new and unprecedented gas pedal cocktail. With several key programs focused on data, the group has embarked on an ambitious business transformation.

Pierre-Yves Calloc'h

Chief Digital Officer

02:30 pm CEST - 02:45 pm CEST

Steering through turbulence and reinventing yourself with data

At a time when the entire air transport sector has been severely affected, VINCI Airports has been able to rapidly deploy a data-driven system thanks to the collaboration of the airports in its network. A creative approach to meet the needs of both the group and the airports. It is now its asset to understand the evolutions of the business sector and to reinvent itself.

Associé en charge de la data science et des technologies

Rémi Maumon de Longevialle

Chief Financial Officer

02:45 pm CEST - 03:00 pm CEST

How does John Lewis derive insights from speech analytics for customer experience and operational performance?

John Lewis and Sitel will present their contact center data structuring project and the insights it provides for both operational excellence and customer experience.

Cristopher Kuehl

Global VP, Data & Insights

Graeme Matheson

Planning & Performance Lead

03:00 pm CEST - 03:15 pm CEST

Accor responds to the crisis with digital innovation

The pandemic has had a profound impact on the entire tourism and hospitality industry. Despite the difficult context, Accor has continued to innovate and has pivoted its transformation model to manage the crisis and prepare for the recovery. To achieve these objectives, Accor, in collaboration with Google, is leading a profound digital transformation where mastering data is one of the key success factors. Alix Boulnois will talk about the different challenges facing her department.

Chief Digital Factory Officer

Charles-Antoine Duron

Head of Travel & Mobility, Google France

03:15 pm CEST - 03:25 pm CEST

How CANAL+ Brand Solutions supports brands with an innovative platform for measuring the effectiveness and optimization of TV campaigns?

In a context where advertisers expect an increasingly short-term return on their TV investments, CANAL+ Brand Solutions launches Connect+, an innovative solution allowing them to measure the effectiveness and optimize their TV campaigns on their own business indicators. With Connect+, advertisers can connect, within a 100% secure SAAS platform, the advertising exposure of their TV campaigns, collected via the millions of boxes of our subscribers, with a purchase act, a purchase intention or any other brand KPI.

Emmanuelle Godard

CANAL+ Brand Solutions

Directrice Marketing Digital et Innovation

03:25 pm CEST - 03:40 pm CEST

How Renault Group is improving marketing performance at scale with a future-proof architecture

Managing Director Automotive, Mobility, Industry & Technology, Media, Strategy

Laurent Laporte

Director Marketing Activation Services

03:40 pm CEST - 03:50 pm CEST

Digital for performance and customers: how SUEZ transformed its business

Considering digital projects solely in terms of technology is too simplistic. Discover the complete vision of the SUEZ Group, which has been and continues to be transformed in a data-driven logic by applying it to all its projects and all its businesses and by putting the customer experience at the center. From predictive maintenance to algorithms that put an end to time-consuming tasks, go behind the scenes of a transformation that serves performance and the customer.

Group Chief Digital Officer

03:50 pm CEST - 04:00 pm CEST

Digital transformation of the Ile de France Region, season 2: a new organization for new challenges

Over the past 6 years, the Region has laid the foundations for the first stage of its digital transformation with the move, teleworking, the IDF smart services platform, a CRM, not to mention the digital transformation of high schools. A second stage is now underway with the creation of a new Digital Transformation Department whose mission is to simplify the lives of agents and facilitate relations between the Region and its partners. The aim is to put the citizen "back at the center of the game" by relying on a new data policy. Discover a preview of this new regional "Service to the public".

Conseil régional d'Île-de-France

Directeur en charge des systèmes d'information et de la transformation numérique

04:00 pm CEST - 04:15 pm CEST

The "major moments of truth" in Adeo's digital transformation

When you aim to become the world's leading home platform and have to mobilise 150,000 employees and 900 points of sale in 20 countries with different brands such as Leroy Merlin, Bricoman and Zodio, there are of course technological challenges, but there are also human and cultural challenges. In this context, certain speeches constitute real "moments of truth" which are strategic in the success of such a project, because they condition a "yes, I want to", rather than a "no thanks". How to federate, mobilise and engage teams on a global scale around a major common project? Matthieu GRYMONPREZ and Bruno CLEMENT will share with you behind the scenes of the great moments of truth of the digital transformation of ADEO.

Matthieu Grymonprez

Global Leader Digital Data - CDO/CIO

CEO / Auteur du Podcast "Moment de Vérité"

04:15 pm CEST - 04:30 pm CEST

Kick-off

Perle, Vincent, Emmanuel

04:59 pm CEST - 05:00 pm CEST

[5pm - 5:30pm] MASTERCLASS SESSION 4

05:00 pm CEST - 05:30 pm CEST

[Masterclass] Changes in privacy and the end of third-party cookies: how does Auchan maintain a relevant measurement of its digital performance ?

The richness of interactions between customers and brands prior to purchase presents a real challenge in understanding and measuring the effectiveness of different customer journeys. In this context, new regulatory, technical and user constraints on cookies further increase the level of complexity in measuring the performance of media campaigns. Find out how Auchan, in collaboration with Fifty-Five, is adapting its media performance measurement protocol to comply with regulatory constraints and to prepare for the disappearance of third-party cookies.

Mathieu Lepoutre

Responsable médias 360

Senior Expertise & Innovation Manager

Nicolas Vaudran

Managing Director, Retail & Services

05:00 pm CEST - 05:30 pm CEST

[Masterclass] Data & IA : Comment Danone attire l'attention de ses prospects grâce à l'intelligence contextuelle

Pour développer des publicités impactantes, les marques peuvent aujourd’hui s’appuyer sur l’optimisation du ciblage, de la création et de l’emplacement. Pour cela, Seedtag a créé la première IA contextuelle qui leur permet de toucher les consommateurs en fonction de leurs intérêts, sans utiliser aucune donnée personnelle. Concrètement, le ciblage contextuel est une alternative aux cookies tiers qui se base sur le contenu des articles plutôt que sur les données personnelles des internautes. Lors de cette masterclass, découvrez comment Seedtag accompagne Danone dans leur stratégie contextuelle tout en nourrissant leur connaissance client.

Lead of digital & Média EDP

Clarisse Madern

Country Manager

05:00 pm CEST - 05:30 pm CEST

[Masterclass] How can we create borderless data that serves all employees and stimulates innovation? Testimony of Faurecia

Inaccessible, heterogeneous or poor quality data is often a major obstacle to the development of valuable digital use cases. The immensity of the task and the difficulty of understanding a subject at the crossroads of business and IT sometimes lead companies to ignore data problems that persist for years. We will explain how Faurecia has taken the subject head on by implementing data governance and a pragmatic project involving the entire company.

GBS Digital Transformation Manager

Caroline Connan

Chief Data Officer

Florence Bénézit

05:00 pm CEST - 05:30 pm CEST

[Masterclass] How Coca-Cola and Auchan took advantage of shelf data to optimize their sales

In this masterclass, discover: How to improve the quality and reliability of data in order to know the reality of the shelves? How is shelf data essential in addition to other data sources already available to : Support strategic decision-making, develop category expertise, act effectively in store. What is the concrete impact of a good use of this data? Where to start? How to organize yourself to succeed in your project?

Nicolas Moignard

Auchan Retail International

Digital In-Store Project Manager

International Sales Manager

Sebastiao Zaragoza

Head of Customer Success – Retailer Solutions

Coca-Cola Enterprises

Senior Manager Outils forces de ventes

05:00 pm CEST - 05:30 pm CEST

[Masterclass] Pierre & Vacances-Center Parcs Group's data transformation illustrated in 3 use cases

How to accelerate a company's data-driven transformation through the implementation of a datalake Pierre & Vacances-Center Parcs Group initiated in 2017 a data turnaround with 3 objectives: improve multi-channel customer experience, develop revenue, enrich customer knowledge to feed marketing and sales strategy. After 5 years and a few unforeseen events, let's take a look back at this experience, the means implemented, the most contributing use cases, the governance issues and the challenges ahead.

Didier Richaudeau

Stéphanie Choquel

Groupe Pierre & Vacances-Center Parcs

Customer Analytics & Intelligence Manager

05:00 pm CEST - 05:30 pm CEST

[Masterclass] Transformer la donnée propriétaire en valeur business, l’exemple de RED by SFR

How to improve the understanding of pathways, the ROI of media activations and the speed of decision-making through better collection and use of proprietary data? À l’aune des nouvelles attentes sur le respect de la vie privée, RED by SFR accélère sa stratégie de données propriétaires, permettant une meilleure compréhension des parcours clients, une amélioration du ROI de ses activations media et une plus grande agilité dans la prise de décision - Une collaboration RED by SFR x Google x Artefact

Matthieu Myszak

Directeur Conseils

Alexandre Millet

Responsable Acquisition de Trafic multi-levier et Data Analyse

Google Marketing Platform Services

05:30 pm CEST - 06:30 pm CEST

[5:30pm - 6:30pm] VISIOTALK: EXCHANGE IN VISIO (reserved for HUB Institute members)

05:30 pm CEST - 07:30 pm CEST

[5:30pm - 7:30pm] 🍹 Cocktail & business meetings

07:30 pm CEST - 10:30 pm CEST

[7:30pm - 10:30pm] 🥂HUBFORUM gala dinner 🥂

Ask for your place* at the HUBFORUM Paris gala dinner and meet all the guest speakers and members of the HUB Institute community for an evening of networking and insights in a unique atmosphere. Register : adeline.jouanne@hubinstitute.com *Seats reserved for guest speakers, members and discovery passes.