ALL WORKSHOPS

TUESDAY, OCT 13 - MORNING 10:45am - 11:15am

Masterclass 2023 J1

[Masterclass] Brand Suitability: challenges and solutions for brands DoubleVerify X Air France

In today's increasingly complex and globalized world, it's becoming more and more difficult to guarantee the quality of your digital media investments. Find out how Air...

Oct 3rd

09:00 am - 09:30 am

Masterclass 2023 J1

[Masterclass] Deploying a generative AI service portal for VINCI Airports: feedback and approach

Generative AI is rapidly making its way onto the corporate agenda. In response to the wild uses of ChatGPT, and to provide higher value-added applications of generative...

TUESDAY 13TH - AFTERNOON 15:35pm - 16:05pm

Oct 3rd

12:30 pm - 01:00 pm

Masterclass 2023 J1

[Masterclass] From content to commerce: How Wunderman Thomson Commerce implemented a comprehensive...

Brands have the opportunity to connect content to commerce by understanding the consumers journey, from entertainment experiences to product and service purchases....

Oct 3rd

12:30 pm - 01:00 pm

Masterclass 2023 J1

[Masterclass] Unleash your company's full sales potential !

Don't let your sales team settle for the status quo! Join us for an exclusive Sales Enablement Masterclass with Julien Leblanc, Head of Southern Europe at Highspot....

Oct 3rd

02:00 pm - 02:30 pm

Masterclass 2023 J1

[Masterclass] How can retail media be effectively integrated into a seamless user experience?

Retail media is at the heart of the concerns of retailers and brands alike: Amazon Ads reports 20% growth Walmart reports USD 2.7 billion in retail media sales at 80%...

Oct 3rd

02:00 pm - 02:30 pm

Masterclass 2023 J1

[Masterclass] Live case studies: Winning Loyal Customers in the Turbulent Economy 🇬🇧

With 92% of consumers reducing their spend in response to the economic downturn, how are brands bouncing back?

WEDNESDAY 14TH - MORNING 11:45am - 12:15pm

Oct 4th

08:00 am - 08:30 am

Masterclass 2023 J2

[Masterclass] Aligning a company around its customer experience: HubSpot's recipes for...

In this volatile context, marked by technological revolutions and changing customer/collaborator expectations, the way a company intelligently connects with people has...

Oct 4th

08:00 am - 08:30 am

Masterclass 2023 J2

[Masterclass] How does Conforama use Marketing Mix Modeling to drive its marketing strategy in an...

Come and discover how Marketing Mix Modeling can help you meet the challenges of marketing management, and the challenges of industrializing it to transform marketing...

Oct 4th

09:00 am - 09:30 am

Masterclass 2023 J1

[Masterclass] Optimize the performance of your Meta campaigns with A.I.

Find out how AI & the Advantage+ Shopping Campaign suite deliver better business results. We'll illustrate how our partner Arcane has put ASC+ to work for its customers...

Oct 4th

09:00 am - 09:30 am

Masterclass 2023 J2

[Masterclass] Using the power of AI to optimize user experience - Dyson & Five Guys case studies

Between intelligent natural language search, conversational chatbot and dynamic content generation, come and discover the uses of AI and LLMs (Large Language Models) to...

WEDNESDAY 14TH - AFTERNOON #1 3:30pm - 4:00pm

Oct 4th

12:30 pm - 01:00 pm

Masterclass 2023 J2

[Masterclass] How did Accor get its sales staff involved in customer engagement?

Business case Revenue Enablement with Showpad. In today's ever-changing retail landscape, buyers' expectations are changing and sellers are striving to keep pace. With...

Oct 4th

12:30 pm - 01:00 pm

Masterclass 2023 J2

[Masterclass] How do you get a "yes, I want to" instead of a "no, thank you" when you present your...

When you want to advance your ideas, it's essential to know how to present them clearly and effectively in all circumstances, from the coffee machine to the Palais des...

Oct 4th

01:15 pm - 01:45 pm

Masterclass 2023 J2

[Masterclass] Anticipating 2024: Video at the heart of marketing trends

What do content creators, SERPs and "long" formats have in common? These concepts are at the heart of the marketing and content trends for 2024, and they are all...

Oct 4th

01:15 pm - 01:45 pm

Masterclass 2023 J2

[Masterclass] How to control costs and satisfy customers: customer excellence at Devialet

64% of companies claim that customer service has a direct impact on sales performance. However, companies are facing market pressure and increasing consumer demands for...

ALL WORKSHOPS

TUESDAY, OCT 13 - MORNING 10:45am - 11:15am

[Masterclass] Brand Suitability: challenges and solutions for brands DoubleVerify X Air France

[Masterclass] Deploying a generative AI service portal for VINCI Airports: feedback and approach

TUESDAY 13TH - AFTERNOON 15:35pm - 16:05pm

[Masterclass] From content to commerce: How Wunderman Thomson Commerce implemented a comprehensive...

[Masterclass] Unleash your company's full sales potential !

[Masterclass] How can retail media be effectively integrated into a seamless user experience?

[Masterclass] Live case studies: Winning Loyal Customers in the Turbulent Economy 🇬🇧

WEDNESDAY 14TH - MORNING 11:45am - 12:15pm

[Masterclass] Aligning a company around its customer experience: HubSpot's recipes for...

[Masterclass] How does Conforama use Marketing Mix Modeling to drive its marketing strategy in an...

[Masterclass] Optimize the performance of your Meta campaigns with A.I.

[Masterclass] Using the power of AI to optimize user experience - Dyson & Five Guys case studies

WEDNESDAY 14TH - AFTERNOON #1 3:30pm - 4:00pm

[Masterclass] How did Accor get its sales staff involved in customer engagement?

[Masterclass] How do you get a "yes, I want to" instead of a "no, thank you" when you present your...

[Masterclass] Anticipating 2024: Video at the heart of marketing trends

[Masterclass] How to control costs and satisfy customers: customer excellence at Devialet

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