[Masterclass] "Creativity is business": How the best creative campaigns move the business lines
Presentation of the study initiated by Kantar and AACC on the direct correlation between creation and business impact by analyzing the best French creative campaigns. Illustration with the case of...
[Masterclass] How Carrefour is reenchanting the customer experience and transforming the act of buying with augmented reality
Augmented reality is revolutionizing commerce: now, consumers can virtually try a product before they buy it and make better purchasing decisions, all in an immersive and engaging experience on...
[Masterclass] How Coca-Cola leverages streaming to meet audiences in their moment with Amazon Ads?
Gaming, music, football, cars, recipes… whatever their passions, it’s important to reach customers where they already spend time. This year, 46 million people in France will watch streaming video...
[Masterclass] HOW THE MARKETPLACE IS REVOLUTIONIZING THE WORLD OF ECOMMERCE? The key success factors of the brand Seb with Rakuten
€129 billion was generated in the e-commerce sector in 2021 (products and services). 64% of online shoppers prefer to have only one website for all local merchants. And you, have you already created...
[Masterclass] How to engage, as a brand, with Twitch communities. Three streamers, Epsylone, Sarahcoponat and KayaneTV, will share the codes
On Twitch, no two communities are alike. What unites them all, however, is the live, interactive, community-based entertainment that Twitch provides. To understand what makes Twitch so magical, it's...
[Masterclass] Individualization Marketing®: how to use AI for one to one at scale?
Customer marketing teams across all industries are unanimous: CRM growth is not growing fast enough and is not commensurate with their ambitions & investments. One to one is the sine qua non for...
[Masterclass] Focus on the digital transformation of V and B: prerequisites, key success factors, internal organization, partners
Did the V and B and Emakina plenary session appeal to you? Take advantage of the Masterclass to and understand very concretely how to approach an ambitious digital transformation project, the main...
[Masterclass] How to present your ideas with confidence, in a VUCA (Volatile, Uncertain, Complex, Ambiguous) world?
There is nothing so stable as change" this quote from Bob Dylan perfectly sums up the world we live in. And when you take the floor to lead change in a "VUCA" world, it is essential to create the...
[Masterclass] Digitalization of "haute couture", the offline and online augmented experience of LVMH
The world has seen a strong acceleration of digital and particularly e-commerce and omni-channel since the pandemic. The luxury sector, and the LVMH group, has inevitably faced this transformation...
[Masterclass] How to accelerate time to market thanks to a better coordination of work? The case of a luxury company
Through a concrete example of a company in the world of luxury, discover how to implement a standardized structure and replicable processes, improve collaboration by breaking down silos and optimize...
[Masterclass] How to align Marketing and Sales teams to generate growth? - Business Case by Siemens
Many attribute recent changes in the sales and marketing world to the pandemic, but in reality, the pandemic only accelerated the digital shift that was already underway. What started as a response...
[Masterclass] How to become a cross-channel campaign management race car driver?
Every good driver has a good car. From the body to the engine, Adobe's cross-channel
Adobe Campaign, Adobe's cross-channel campaign management solution, is reinventing itself to meet the changing...
[Masterclass] How to set up a successful international multi-touchpoint and locally relevant digital campaign?
International brands invest a lot of effort, resources and budget to set up impactful digital strategies. But as soon as this is passed on to local subsidiaries, the result is not satisfactory.
The...
[Masterclass] The ultimate brand experience: which activation levers for a rich and homogeneous search experience throughout the customer journey?
Customer experience is not just about the buying experience. What if you change the lens and consider the search experience throughout the customer journey?
You quickly realize that every day,...
[Masterclass] 360 view and customer engagement: axes of resilience for Nestlé?
In a context of increasingly versatile consumers and hyper-competition, how is it possible to monetize data to find new areas for development? Discover how to deploy a 360° view of the customer, in...
[Masterclass] How does Deezer evolve its media mix and rely on innovation to improve its digital performance?
Driven by a subscription-oriented approach, Deezer is constantly positioning itself as a beta-tester on the various innovations proposed by its media partners in order to collect as much information...
[Masterclass] Review of the Barrière Group's Data Transformation with 3 objectives: improve management thanks to modern BI, boost business performance thanks to Data Science, enrich the customer experience thanks to multi-channel personalization
Launched a little over a year ago, the Barrière Group's Data transformation has already been very successful... Emmanuelle Anglade, Salomon Bentolilla and Didier Richaudeau explain the major steps,...
[Masterclass] Search ads: understanding the impact of cognitive bias on brand preference
Discover the second part of our study "Decoding Decisions" which presented in 2020 a new understanding of the "messy middle", this chaotic moment of the buying journey between indecision and...
[Masterclass] WhatsApp: why are the biggest brands turning to this new channel?
Are your customers already engaged on WhatsApp, having direct conversations with their friends and the brands they love - are you? Or do you still expect them to check their email rather than...
[Masterclass] Appetite comes from creating. - How to create better to gain more... emotions, engagement, impact and business.
In the battle for attention, your competitors are now on all fronts: gaming platforms, broadcasters, online media news, social media platforms... Finding your place and emerging in a context of user...
[Masterclass] Data and AI as strategic levers in Pernod Ricard's transformation
In 2021, Pernod Ricard unveiled the outlines of its ambitious transformation around data. The group with 250 brands is facing the complexity of marketing and sales channels, consumption occasions or...
[Masterclass] E-Trade Marketing: making the most of the Brand/Distributor relationship
Thanks to e-trade marketing services, the most advanced retailers offer unique opportunities to brands to increase their revenues (via various levers: sourcing, activation, merchandising, account...
[Masterclass] How do international brands optimize their sales on e-retail platforms with Datawords?
Over the last 10 years, brands have invested heavily in improving the visibility and performance of their e-commerce sites. The creation of value also goes through the platforms that they do not...
[Masterclass] How does the SNCF protect its image and manage its influence on social networks?
From data to action! The SNCF is one of the most talked about brands in Europe. Hundreds of thousands of posts are published about it every day on social networks. The stakes are high: preventing...
[Masterclass] How does YSL Beauty combine personalization and community building to accelerate brand awareness and engagement?
YSL Beauty is partnering with Spotify to highlight its campaign through the prism of music, and to bring together an international community around freedom. An international, coherent and...
[Masterclass] How Easypara humanizes its customer experience and increases its conversion thanks to UGC and Live Shopping?
71% of consumers expect companies to offer personalized interactions (McKinsey). To meet this need, they are testing new, more engaging formats such as customer testimonials and live shopping....
[Masterclass] How to orchestrate local and national communications to maximize the activity and attractiveness of your network? The example of KFC's strategy on Waze
In this masterclass, Pierre Cailleau, Marketing Director at KFC and Thomas Grosset, Head of Industries at Waze, will discuss KFC's local and national media strategy implemented on Waze to develop...
PracticalInformations
HUBFORUM Paris is a lifetime meet-up for digital leaders organized by HUB Institute. Join the the next edition on the 3 & 4th of October 2023 at Pavillon d'Armenonville.
