HUBFORUM Paris 2023

REPLAY HUBFORUM 2023

10 sessions
Oct 3rd
08:00 am - 08:30 am

[Masterclass] Brand Suitability: challenges and solutions for brands DoubleVerify X Air France

In today's increasingly complex and globalized world, it's becoming more and more difficult to guarantee the quality of your digital media investments. Find out how Air France relies on DoubleVerify...
HD
Hélène Daël
Air France
Digital Marketing - Head of Media Buying - Programmatic & Paid social
AV
Arnaud Vigneau
Double Verify
Sr Integrated Services Director Programmatic & Activation
Oct 3rd
09:00 am - 09:30 am

[Masterclass] Deploying a generative AI service portal for VINCI Airports: feedback and approach

Generative AI is rapidly making its way onto the corporate agenda. In response to the wild uses of ChatGPT, and to provide higher value-added applications of generative AI, VINCI Airports has...
HM
Hervé Mignot
Equancy
Associé en charge de la data science et des technologies
BF
Benoit Forest
VINCI Airport
Head of Data
Oct 3rd
09:45 am - 10:15 am

[Masterclass] How does Artefact help ACCOR measure the incremental impact of marketing investments on Group sales?

FB
Florent Bernard
Artefact
Partner Conseil
SJ
Stéphanie Jaffré
Accor
Global Senior Vice-President Digital Marketing & eCommerce
Oct 3rd
12:30 pm - 01:00 pm

[Masterclass] Unleash your company's full sales potential !

Don't let your sales team settle for the status quo! Join us for an exclusive Sales Enablement Masterclass with Julien Leblanc, Head of Southern Europe at Highspot. Discover how to boost your sales...
HB
Hugo Bourquin
Head EMEA Digitalisation & Senior Service Manager
JL
Julien Leblanc
Highspot
Head Southern Europe
Oct 3rd
02:00 pm - 02:30 pm

[Masterclass] How can retail media be effectively integrated into a seamless user experience?

Retail media is at the heart of the concerns of retailers and brands alike: Amazon Ads reports 20% growth Walmart reports USD 2.7 billion in retail media sales at 80% margin GroupM announces that...
AC
Adeline Catusse
Epam
Associate Director Analytics at EPAM company
AH
Anders Hjorth
Epam
Consultant Retail Media
Oct 4th
08:00 am - 08:30 am

[Masterclass] How does Conforama use Marketing Mix Modeling to drive its marketing strategy in an omnichannel, privacy-first world?

Come and discover how Marketing Mix Modeling can help you meet the challenges of marketing management, and the challenges of industrializing it to transform marketing into a profit center.
MC
Mélodie Charles
Conforama
Directrice Marketing
VF
Victor Fulconis
Converteo
Partner Business Consulting
Oct 4th
09:00 am - 09:30 am

[Masterclass] Using the power of AI to optimize user experience - Dyson & Five Guys case studies

Between intelligent natural language search, conversational chatbot and dynamic content generation, come and discover the uses of AI and LLMs (Large Language Models) to optimize your brand's...
JB
Jimmy Barens
Yext
Senior Vice President & Global Sales Engineer
Oct 4th
09:45 am - 10:15 am

[Masterclass] Your social strategy boosted with YouTube

Better meet your marketing objectives by activating YouTube's AI and creative solutions
MLB
Maud Le Boulaire
Youtube
Strategy Lead, Creative Works FR
CLF
Chloé Le Fay
Youtube
Strategic Agency Manager, GCS FR
BA
Bruno Arlanda
Youtube
YouTube Specialist FR
Oct 4th
12:30 pm - 01:00 pm

[Masterclass] How did Accor get its sales staff involved in customer engagement?

Business case Revenue Enablement with Showpad. In today's ever-changing retail landscape, buyers' expectations are changing and sellers are striving to keep pace. With the rise of generative AI...
MM
Marie Méchiakh
Accor
Sales Digitalization Manager Europe and North Africa Sales Division
MEO
Myriam El Ouni
Showpad
Vice President, France
Oct 4th
01:15 pm - 01:45 pm

[Masterclass] Anticipating 2024: Video at the heart of marketing trends

What do content creators, SERPs and "long" formats have in common? These new marketing and content trends for 2024 all feature video. Integrating video into strategy has become a "must-have" for...
EM
Elvire Maillet
PlayPlay
Customer Success Manager