REPLAY HUBFORUM 2021

Tuesday 12 October (16)Wednesday 13 October (15)

[Masterclass] Amusement parks enchant the experience by orchestrating dynamic rides

Flying elephants, giant teacups, costumed characters walking around the park... With several million visitors a year, a leading theme park relies on tailor-made, real-time experiences to enchant its...

Tangui Cardin

Adobe

Solution Consultant Western Pre Sales

Stéphanie Maziol

Adobe

Customer Journey Management & Commerce Go To Market Sales Lead, Western Europe

Oct 12th

11:50 am CEST - 12:20 pm CEST

Masterclass 1

[Masterclass] Data-driven Branding : Comment Ubisoft se base sur la data pour planifier, optimiser et mesurer ses campagnes média avec l’accompagnement d’Artefact

Découvrez comment Ubisoft, accompagné par Artefact, utilise la data pour la gestion de ses campagnes digitales que ce soit au niveau de la création et la segmentation d'audience mais aussi pour...

Clément Prevosto

Ubisoft EMEA

Sr Director, Media & CRM

11:50 am CEST - 12:20 pm CEST

Masterclass 5

[Masterclass] How a major retailer capitalizes on its customer data through the implementation of a CDP

With the end of third-party cookies, it's essential to capitalize on your first-party data. In this workshop, we will present how a major Swiss retailer has optimized its data and business strategy...

Sales Lead France Customer Data Management

Fréderic Kang

SAP CX

Senior Solution Advisor

Oct 12th

11:50 am CEST - 12:20 pm CEST

Masterclass 6

[Masterclass] How to accelerate time to market through better work coordination

Through real-life examples from retailers and other industries, discover how to implement a standardized structure and replicable processes, improve collaboration by breaking down silos, and...

Corentin Rosado

Asana

Enterprise Account Executive

Oct 12th

11:50 am CEST - 12:20 pm CEST

Masterclass 2

[Masterclass] La nouvelle alliance Facebook x TV : le mix média performant pour accroître ROAS et notoriété de marque

In an increasingly digital media landscape and a constant need to optimize media efficiency, a new study conducted by Kantar shows that deploying Facebook in plans above 20% of the mix and in...

Guillaume Frayce

Mars Wrigley

Head of Marketing & Media

Magali Hymes

Facebook

Client Partner, CPG industry

Oct 12th

11:50 am CEST - 12:20 pm CEST

Masterclass 3

[Masterclass] Nouvelles modalités de paiement face aux besoins clients : Découvrez pourquoi et comment Afflelou a mis en place le Buy Now Pay Later

André Verneyre

Afflelou

Chief Financial Officer

12:45 pm CEST - 01:15 pm CEST

Masterclass 3

[Masterclass] Back to the future of Brand Content

Changing uses, multicultural, creative and technological revolution... How can you embrace tomorrow's trends to succeed in your smart content strategy, and enable brands to resonate in an H-to-H...

Chloé Chaniot

87seconds

Associate Creative Director

MEB

Marjana El Banane

Datawords

Senior Digital Consultant

12:45 pm CEST - 01:15 pm CEST

Masterclass 4

[Masterclass] How to deliver on the promise of a data-driven transformation? Feedback from David Lloyd Clubs

How to ensure the foundations that will allow to value data to facilitate the use of analytics and artificial intelligence? A data-driven transformation can promise to increase revenue and reduce...

Rob Worsley

Hitachi Solutions

Head of Data Analytics

Stephen Empson

David Lloyd Clubs

Business Intelligence Director

Oct 12th

12:45 pm CEST - 01:15 pm CEST

Masterclass 1

[Masterclass] How to effectively present a complex digital/data project?

Speaking effectively is already, in absolute terms, not a simple exercise, and when you are an "expert" and you have to share or defend a Digital-Data project which by nature is very complex...it...

Bruno Clément

ZEPRESENTERS

CEO / Auteur du Podcast "Moment de Vérité"

Oct 12th

12:45 pm CEST - 01:15 pm CEST

Masterclass 2

[Masterclass] Platformization: How has Schmidt Group optimized the customer journey for its brands to deliver a seamless experience?

As part of the launch of their Consumer Connect program in 2017, Schmidt Groupe worked to redesign their customer journey for two of their brands, Schmidt and Cuisinella, to deliver a seamless...

05:00 pm CEST - 05:30 pm CEST

Masterclass 3

[Masterclass] Changes in privacy and the end of third-party cookies: how does Auchan maintain a relevant measurement of its digital performance ?

The richness of interactions between customers and brands prior to purchase presents a real challenge in understanding and measuring the effectiveness of different customer journeys. In this...

Mathieu Lepoutre

Auchan

Responsable médias 360

Charles Duenas

Fifty-Five

Senior Expertise & Innovation Manager

Nicolas Vaudran

Fifty-Five

Managing Director, Retail & Services

Oct 12th

05:00 pm CEST - 05:30 pm CEST

Masterclass 5

[Masterclass] Data & IA : Comment Danone attire l'attention de ses prospects grâce à l'intelligence contextuelle

Pour développer des publicités impactantes, les marques peuvent aujourd’hui s’appuyer sur l’optimisation du ciblage, de la création et de l’emplacement. Pour cela, Seedtag a créé la première IA...

Anne Bomo

Danone

Lead of digital & Média EDP

05:00 pm CEST - 05:30 pm CEST

Masterclass 4

[Masterclass] How can we create borderless data that serves all employees and stimulates innovation? Testimony of Faurecia

Inaccessible, heterogeneous or poor quality data is often a major obstacle to the development of valuable digital use cases. The immensity of the task and the difficulty of understanding a subject...

Eve Guipouy

Faurecia

GBS Digital Transformation Manager

05:00 pm CEST - 05:30 pm CEST

Masterclass 6

[Masterclass] How Coca-Cola and Auchan took advantage of shelf data to optimize their sales

In this masterclass, discover: How to improve the quality and reliability of data in order to know the reality of the shelves? How is shelf data essential in addition to other data sources already...

Nicolas Moignard

Auchan Retail International

Digital In-Store Project Manager

Leonard Lopez

Trax Retail

International Sales Manager

Sebastiao Zaragoza

Trax Retail

Head of Customer Success – Retailer Solutions

Olivier Renaut

Coca-Cola Enterprises

Senior Manager Outils forces de ventes

Oct 12th

05:00 pm CEST - 05:30 pm CEST

Masterclass 2

[Masterclass] Pierre & Vacances-Center Parcs Group's data transformation illustrated in 3 use cases

How to accelerate a company's data-driven transformation through the implementation of a datalake Pierre & Vacances-Center Parcs Group initiated in 2017 a data turnaround with 3 objectives: improve...

Groupe Pierre & Vacances-Center Parcs

Customer Analytics & Intelligence Manager

Oct 12th

05:00 pm CEST - 05:30 pm CEST

Masterclass 1

[Masterclass] Transformer la donnée propriétaire en valeur business, l’exemple de RED by SFR

How to improve the understanding of pathways, the ROI of media activations and the speed of decision-making through better collection and use of proprietary data? À l’aune des nouvelles attentes...

Responsable Acquisition de Trafic multi-levier et Data Analyse

Grégory Russo

Google France

Google Marketing Platform Services

REPLAY HUBFORUM 2021

Plenary - October 12th

Wednesday - October 13th

Masterclass

[Masterclass] Amusement parks enchant the experience by orchestrating dynamic rides

[Masterclass] Data-driven Branding : Comment Ubisoft se base sur la data pour planifier, optimiser et mesurer ses campagnes média avec l’accompagnement d’Artefact

[Masterclass] How a major retailer capitalizes on its customer data through the implementation of a CDP

[Masterclass] How to accelerate time to market through better work coordination

[Masterclass] La nouvelle alliance Facebook x TV : le mix média performant pour accroître ROAS et notoriété de marque

[Masterclass] Nouvelles modalités de paiement face aux besoins clients : Découvrez pourquoi et comment Afflelou a mis en place le Buy Now Pay Later

[Masterclass] Back to the future of Brand Content

[Masterclass] How to deliver on the promise of a data-driven transformation? Feedback from David Lloyd Clubs

[Masterclass] How to effectively present a complex digital/data project?

[Masterclass] Platformization: How has Schmidt Group optimized the customer journey for its brands to deliver a seamless experience?

[Masterclass] Changes in privacy and the end of third-party cookies: how does Auchan maintain a relevant measurement of its digital performance ?

[Masterclass] Data & IA : Comment Danone attire l'attention de ses prospects grâce à l'intelligence contextuelle

[Masterclass] How can we create borderless data that serves all employees and stimulates innovation? Testimony of Faurecia

[Masterclass] How Coca-Cola and Auchan took advantage of shelf data to optimize their sales

[Masterclass] Pierre & Vacances-Center Parcs Group's data transformation illustrated in 3 use cases

[Masterclass] Transformer la donnée propriétaire en valeur business, l’exemple de RED by SFR

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