[Masterclass] How Coca-Cola leverages streaming to meet audiences in their moment with Amazon Ads?

Oct 11, 2022 | 8:45 AM - 9:15 AM


Gaming, music, football, cars, recipes… whatever their passions, it’s important to reach customers where they already spend time. This year, 46 million people in France will watch streaming video content on these topics and more. That’s why Coca-Cola teamed up with Amazon Ads to run a campaign during Ligue 1 games on Prime Video to engage French football fans. In this conversation, we’ll explore how brands can connect to growing streaming audiences while they’re watching the content they love, delivering messages in moments they’re most receptive to them.

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