HUBFORUM Paris

[Masterclass] What does Waze data reveal about the mobility of the French and their consumption behavior for the end of year celebrations?

Oct 13 11:50 am - 12:20 pm

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Description

The mobility of the French has evolved according to the health restrictions in 2021. Since this summer, we have seen a clear return of the French to the roads.  Between a return to normalcy and strong changes: mobility in France is returning to its 2019 attributes, despite some changes that will last. What can we learn from these trends to anticipate end-of-year consumer behavior? How can these lessons be fed into drive-to-store strategies? In this workshop, we will share with you our reading of the year's mobility data and what you should learn from it to plan your year-end media plans.