In a fragmented media landscape, audiences consume and buy across channels and devices - but you may not be measuring everywhere your audience is. How do you extract and build the right information to effectively understand performance? Amazon Ads shares its approach to measurement and how it can be used to address business challenges and drive results in an omnichannel world.
[Masterclass] Re-imagining measurement: How can you improve your analysis strategy to achieve meaningful results?
HUBFORUM Paris is a lifetime meet-up for digital leaders organized by HUB Institute. Join the the next edition on the 12 & 13th of October 2021 on our website.
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