HUBFORUM Paris 2023

[Masterclass] "Creativity is business": How the best creative campaigns move the business lines

Oct 11, 2022 | 8:45 AM - 9:15 AM


Presentation of the study initiated by Kantar and AACC on the direct correlation between creation and business impact by analyzing the best French creative campaigns. Illustration with the case of SNCF and its campaign "Hexagonal" broadcasted on YouTube and gathering nearly 5 million views, awarded at Cannes Lions and Grand Prix Stratégies 2022.

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