Mobility media and retail media: Pepsi's journey with Uber

Oct 4, 2023 | 9:35 AM - 9:45 AM


Discover how advertising on Uber can help you capture the attention of your targets by offering different campaigns at each stage of the marketing funnel. - Reinventing Retail Media: through the launch of sponsored items in partnership with Critéo, Uber has become a new distribution channel for Pepsi. - Capitalize on marketing moments: discover how Pepsi gained visibility during the highly successful Champions League. - Driving traffic at points of sale with Mobility Media: Lipton chose to target travelers at railway stations and airports

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