[Masterclass] How does L'Oréal use its social room as an incomparable source of customer insights?

Oct 13 11:50 am - 12:20 pm

Presented by


As part of its omnichannel strategy, L'Oréal has set up social rooms in partnership with Sitel. Thanks to social rooms, social media becomes a conversation channel for brands with their customers. Discover how L'Oréal and Sitel have used conversations to bring up the voice of the customer and provide insights to brands.