All Aboard the Hype Train: Transforming fans into customers

Oct 3, 2023 | 8:00 AM - 8:15 AM


Fandom is evolving as the lines between the ‘real world’ and the virtual world continue to blur. With fewer barriers and more ways to connect, how can brands tap into - and support - the passion and hype found in fandoms today? Learn from Twitch Ads and NBC Universal on how they turn fans into engaged customers and willing advocates.

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