[Masterclass] Anticipating 2024: Video at the heart of marketing trends

Oct 4, 2023 | 1:15 PM - 1:45 PM


What do content creators, SERPs and "long" formats have in common? These concepts are at the heart of the marketing and content trends for 2024, and they are all focused on the video format. Integrating video into your strategy has become a 'must-have' for communication and marketing professionals. By 2024, it is already estimated that 74% of the world's mobile internet traffic will be video. This masterclass will provide an opportunity to understand these trends through a range of examples, and to anticipate them in your marketing and communications strategy.

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