HUBFORUM Paris

[Masterclass] How to orchestrate local and national communications to maximize the activity and attractiveness of your network? The example of KFC's strategy on Waze

Oct 12, 2022 | 1:30 PM - 2:00 PM

Description

In this masterclass, Pierre Cailleau, Marketing Director at KFC and Thomas Grosset, Head of Industries at Waze, will discuss KFC's local and national media strategy implemented on Waze to develop the activity and attractiveness of their restaurants throughout the country.

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