How does PMU optimize the attention generated by its digital messages to maximize their impact?

Oct 4, 2023 | 9:10 AM - 9:25 AM


In an environment of advertising clutter and in preparation for the cookie-free world, traditional KPIs are becoming insufficient. Investing in attention-grabbing ads to maximize their impact is a major challenge for advertisers. Find out how DV Authentic Attention enables PMU and Agence79 to invest in attention-grabbing advertising.

Presented by

In partnership with