HUBFORUM Paris 2023

Measured investment, optimized campaigns: enter the era of agile marketing!

Oct 11, 2022 | 9:50 AM - 10:05 AM


With the number of touchpoints activated throughout the customer journey increasing, it is imperative to improve the reliability of measurement to better understand the key success factors of a marketing campaign. In this conversation, Emilie Rouganne, Managing Director of iProspect France, and Stephane Grenier, Managing Director of Amazon Ads in France, will discuss the topic of campaign effectiveness measurement and how these metrics allow brands to gain a complete view of their advertising investments.