How does Groupe SEB, an international brand, deliver relevant digital content anywhere, anytime, regardless of culture?
Oct 11, 2022 | 12:20 PM - 12:35 PM
Oct 11, 2022 | 12:20 PM - 12:35 PM
Description
A B2H strategy can only create value for an international brand if it :
Sets up an ecosystem with the right digital solutions to enable individualization.
Delivers relevant content at the right time, in the right place, to the right person, regardless of the culture/core of interest.
Managing the execution of this type of strategy is a real nightmare for international brand leaders. Yet a solution exists: Datawords' multicultural ingenuity.