Why is storytelling the key to an engaging customer experience?

Oct 11, 2022 | 3:10 PM - 3:20 PM


In e-commerce, each contact opportunity in the buying process is a small "moment of truth" that conditions the quality of the experience lived and felt by the customer. In this Keynote, Bruno CLEMENT, CEO of ZEPRESENTERS, a narrative strategy consulting firm, will share with you why Storytelling is a powerful tool to create an exciting customer experience and what are the keys to its success!

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