"Business with a purpose": What is Back Market's loyalty strategy?

Oct 11, 2022 | 9:35 AM - 9:50 AM


In the face of growing uncertainty, consumers are more demanding and looking for authenticity from brands. Alex Dan, Director of Customer Engagement, Back Market, and François Rychlewski, VP of EMEA Sales, SheerID unveil an innovative approach to engage and retain new audiences and ensure sustainable growth while respecting brand identity under the banner of "Business with a Purpose".