Deep connection: how to create a deep and lasting relationship with your customers?

Oct 12, 2022 | 1:05 PM - 1:15 PM


A new era has arrived: the humanization of the customer experience. Gone are the days of unanswered notices, speeches with too much corporate jargon and emails without any personalization. As marketers, it is imperative that we leave more room for authenticity, emotion and human interaction in our marketing strategy. This is where the notion of Deep Connection comes into its own: creating a solid and emotional link with our customers. But how do we go about it? Which channels to use? How to mix digital and human to create a positive and qualitative customer experience?