HUBFORUM Paris 2023

New Generations and Advertising: forget the received ideas

Oct 11, 2022 | 7:30 AM - 7:45 AM


The new generations; Millennials, Generation Z and Generation Alpha, are distancing themselves from the use of social networks and turning to a more communal, authentic and interactive experience originally found in video games. The way they communicate is evolving so rapidly that it differs even from one generation to the next. For brands, it is therefore necessary to understand their codes and uses to engage them in a meaningful way. In this session, we will look at what really matters to these generations, their values, their unique way of communicating and their vision of the role brands should play in this global ecosystem.