In an increasingly digital media landscape and a constant need to optimize media efficiency, a new study conducted by Kantar shows that deploying Facebook in plans above 20% of the mix and in alliance with TV significantly improves the total ROAS of the plan, as well as building brand awareness and recruitment.
Feedback from a major player in the FMCG sector, Freedent, with Guillaume Frayce, head of Marketing & Media, Mars Wrigley
[Masterclass] La nouvelle alliance Facebook x TV : le mix média performant pour accroître ROAS et notoriété de marque
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