The crisis and the health emergency have accelerated the new expectations and aspirations of the French, who have become increasingly demanding of brands.
This new situation, which has been driving our innovation strategy for several years now, does not only concern the B-to-B sector: it also requires us to reinvent the way we advertise for our customers.
At FranceTV Publicité, we have defined the new advertising performance through 2 axes:
1. How to adapt TV advertising to the new demands of audiences
2. How to simplify transactional modes?
The new advertising performance. Responsibility / Proximity / Simplicity
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