[SPECIAL GUEST] Purpose: Dove, a brand that has relied on its values for 20 years
Oct 11, 2022 | 3:00 PM - 3:10 PM
Oct 11, 2022 | 3:00 PM - 3:10 PM
Description
A pioneer in terms of brand engagement and winner of several Cannes Lions awards for innovative Purpose campaigns, Dove is a real example in the market. Firdaous El Honsali, Global Vice President External Communications & Sustainability at Dove, will discuss the brand's success story and how Dove has managed to balance purpose and growth. Discover how Dove's marketing has revolutionized the beauty world.