OUI.sncf - High-speed digital acceleration to serve the customer
Oct 12, 2021 | 7:55 AM - 8:10 AM
Oct 12, 2021 | 7:55 AM - 8:10 AM
Description
OUI.sncf has designed its digital transformation around a major priority, guaranteeing its customers a fluid and frictionless experience. The entire marketing funnel has been optimized: brand and reassurance campaigns, recommendations thanks to a system of adapted signal measurements and a personalized support service via messaging. The user is accompanied throughout his journey, from the desire to travel to the final destination.
