Perception-based marketing strategies: An ad tech discussion with Amazon Ads and L'Oréal

Oct 13, 2021 | 7:45 AM - 8:00 AM


Today's consumers are interacting with more media in more formats than ever before, yet for advertisers, the media landscape has never been more fragmented. In this session, Stéphane Grenier, Managing Director of Amazon Ads France, talks with Elise Ducret, Marketing Director and Digital Director of L'Oréal Group, to explore how Ad Tech helps brands reach their customers, stay agile and generate measurable results.

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