Undertake its transformation thanks to a solid and scalable digital foundation: the ambition of La Banque Postale
Oct 12, 2021 | 7:25 AM - 7:40 AM
Oct 12, 2021 | 7:25 AM - 7:40 AM
Description
How to become THE preferred bank of the French? In an ultra-competitive market where new agile digital players are emerging, La Banque Postale is undertaking its transformation based on content management with Adobe's CMS and DAM (AEM - Adobe Experience Manager). Discover how a traditional player can sustainably transform itself by focusing on the customer experience with the implementation of a solid and scalable digital foundation.
