HUBFORUM Paris

Undertake its transformation thanks to a solid and scalable digital foundation: the ambition of La Banque Postale

Oct 12 9:25 am - 9:40 am

Presented by

AG
Alexandre Giros
La Banque Postale
Directeur de l'Innovation, du Digital et de la Data & Membre du Comité de Direction Générale
LD
Luc Dammann
Adobe
Vice President & Managing Director Western Europe

Description

How to become THE preferred bank of the French? In an ultra-competitive market where new agile digital players are emerging, La Banque Postale is undertaking its transformation based on content management with Adobe's CMS and DAM (AEM - Adobe Experience Manager). Discover how a traditional player can sustainably transform itself by focusing on the customer experience with the implementation of a solid and scalable digital foundation.
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