[THE HUB INSTITUTE ANALYSIS] From data-driven enterprise to AIgmented business

Oct 12, 2022 | 7:05 AM - 7:20 AM


Consumers are more and more connected and provide more and more data, which can be captured and stored through the CDP. If data allows initially to have a better knowledge of the customer and thus to personalize the brand experience, AI is an essential lever to boost business, whether in terms of marketing, logistics, freight, trade, management or customer service. These are all dimensions that Emmanuel Vivier invites to take into account in his roadmap towards the future of commerce.

Presented by