[SPECIAL GUEST] Effective data in the era of inclusive customer relation 

Oct 12, 2022 | 10:30 AM - 10:40 AM


Data can now, and indeed should sustain the 3 pillars of an efficient customer relation: the mind, the heart, and the soul. Historical transactional data alone is no longer relevant. Values and emotions play a critical role for customers and can now be identified and addressed through data. So enhanced data-based customer relation needs to be reflected in organizations, governance and company culture and processes. This should represent a powerful driver to align organizations. Furthermore such values and emotion data based approaches will increasingly resonate with human resources challenges.