[THE HUB INSTITUTE VISION] Facing the Permacrise: giving back meaning, opening new horizons...?

Oct 12, 2022 | 12:00 PM - 12:15 PM


The world is facing a permacrisis, where every day new announcements make the headlines and become the new concern and priority. Consumers and businesses alike are confused, sometimes even burnt out. How to deal with the permacrisis? Emmanuel Vivier and Claire Plassart present 2 options: the search for immediate happiness, the escape to alternative worlds, or the return to the essential, to the DNA of one's brand. Two strong trends that are in opposition, yet coexist.