Session 3 : Smarter marketing, deeper engagement

Oct 4, 2023 | 7:30 AM - 10:30 AM


Faced with the increasing fragmentation of the different points of contact with your customers, it's vital to create deeper engagement and a strong relationship. Today, marketing is at a turning point, with ever more powerful tools at your fingertips: while empowerment and personalization are essential levers, their implementation and scalability often remain challenges. The content marketing revolution is also underway with Generative AI, a new bow in the creative arsenal that is shaking up all sectors: saving time, boosting creativity, identifying emerging trends... The field of possibilities then seems infinite. Take your marketing strategy to new heights and stand out from the crowd!