Nestlé Waters: how to create a creative and engaging world for your customers with AR

Oct 13, 2021 | 12:50 PM - 1:05 PM


Combining creativity and innovation to engage people differently? This is the successful bet of Nestlé Waters. From Lens to body segmentation, via floor segmentation, the group is redefining its customer activation strategy. Thanks to the different evolutions of Snapchat's augmented reality, discover how to meet your awareness and interaction objectives through three key campaigns.

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