New uses & buying path: how does L'Oréal adapt its YouTube strategy to maximize its impact?

Name: New uses & buying path: how does L'Oréal adapt its YouTube strategy to maximize its impact?
Start: 2021-10-13T16:10:00+02:00
End: 2021-10-13T16:25:00+02:00
Location: Maison de la Mutualité

Oct 13, 2021 | 2:10 PM - 2:25 PM

Description

L'Oréal has adapted its YouTube strategy to meet new consumer expectations, new uses and maximize the effectiveness of its campaigns.

New uses & buying path: how does L'Oréal adapt its YouTube strategy to maximize its impact?

Oct 13, 2021 | 2:10 PM - 2:25 PM

Description

Presented by

Elise Ducret

CMO

Pauline Butor

Head of YouTube Ads

Practical Informations

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