You thought Twitch was only for gamers? From fitness to chess or talk shows, Twitch is for everyone!

Oct 13, 2021 | 12:20 PM - 12:35 PM


Live streaming has accelerated its growth over the past year and we've seen significant changes in the way users consume and engage with content. With a strong history in the gaming world, Twitch has grown not only in terms of users but also in terms of content diversity. Join Twitch's Sales Director for France and Benelux, Melissa Simoni, as she shares the latest trends on the new non-gaming audiences who are joining Twitch for authenticity, community and engagement with creators. Find out how a brand outside of the gaming world was able to engage with the Twitch audience: hear Jean Manuel, Retail Media Manager at Groupe SEB, in conversation with Melissa Simoni. Jean will share best practices for engaging with the Twitch community and getting results for the brand. The session will include concrete recommendations for brands to understand these audiences and tailor their message to reach them.

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