The "major moments of truth" in Adeo's digital transformation

Oct 12, 2021 | 2:00 PM - 2:15 PM


When you aim to become the world's leading home platform and have to mobilise 150,000 employees and 900 points of sale in 20 countries with different brands such as Leroy Merlin, Bricoman and Zodio, there are of course technological challenges, but there are also human and cultural challenges. In this context, certain speeches constitute real "moments of truth" which are strategic in the success of such a project, because they condition a "yes, I want to", rather than a "no thanks". How to federate, mobilise and engage teams on a global scale around a major common project? Matthieu GRYMONPREZ and Bruno CLEMENT will share with you behind the scenes of the great moments of truth of the digital transformation of ADEO.

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