Castorama has designed its digital transformation around the store. Local issues are at the heart of marketing and media thinking. Paul Saladin, Head of Industries at Waze, talks to Olivier Servat, Head of Media & Digital at Castorama, to explore how media activations built on a national scale can meet the needs of each store and stimulate traffic in the store.
HUBFORUM Paris is a lifetime meet-up for digital leaders organized by HUB Institute. Join the the next edition on the 11 & 12th of October 2022 at la Maison de la Mutualité.
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