The vast majority of retailers, excluding e-tailers, have between 70 and 95% of their turnover coming from stores. And for all of them, the complementarity of digital and physical distribution networks is a priority.
However, it can be difficult to quantify the impact of digital levers on in-store sales on a daily basis. How can omnichannel performance be managed without data?
Leroy Merlin has set out to solve this paradox with Google and Converteo, taking a lead in omnichannel measurement.
On October 13th, during the HUBFORUM, Frédéric Van Cauwenberge from Leroy Merlin, Myriam Yakdane from Google & Jérémie Levy from Converteo will present the session: Omnichannel measurement for business management at Leroy Merlin.
Omnichannel measurement to improve performance at Leroy Merlin
HUBFORUM Paris is a lifetime meet-up for digital leaders organized by HUB Institute. Join the the next edition on the 12 & 13th of October 2021 on our website.
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