HUBFORUM Paris 2023

[Masterclass] How to align Marketing and Sales teams to generate growth? - Business Case by Siemens

Oct 11, 2022 | 1:30 PM - 2:00 PM


Many attribute recent changes in the sales and marketing world to the pandemic, but in reality, the pandemic only accelerated the digital shift that was already underway. What started as a response to a crisis is now the "new normal" in the way businesses operate. In order to compete in today's sales landscape, companies are devoting significant resources to equipping, training, and coaching their salespeople to better communicate their value proposition, engage more effectively with buyers, and ultimately deliver consistent results. Learn in this Business Case how Siemens implemented a Sales Enablement strategy, the Highspot solution - ensuring sales engagement and results.