As part of its omnichannel strategy, L'Oréal has set up social rooms in partnership with Sitel. Thanks to social rooms, social media becomes a conversation channel for brands with their customers. Discover how L'Oréal and Sitel have used conversations to bring up the voice of the customer and provide insights to brands.
[Masterclass] How does L'Oréal use its social room as an incomparable source of customer insights?
HUBFORUM Paris is a lifetime meet-up for digital leaders organized by HUB Institute. Join the the next edition on the 12 & 13th of October 2021 on our website.
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