How to put ALL the data at the service of the customer experience

Oct 12, 2022 | 9:40 AM - 9:50 AM

Plénière 2022


How can you capitalize on the customer experience to make your marketing more efficient? Do more with less: gain efficiency by understanding the end-to-end customer experience and avoiding data waste and grey areas. Leverage all data points to understand intent signals, be more relevant and agile.

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