How to move from mass promotion to personalized promotion? In a context of rapid change in the retail market, Casino has begun this transformation, notably through its subsidiary RelevanC, which puts the customer and data at the heart of its strategic and monetization challenges. To accelerate this transformation, Casino has partnered with Accenture and Google to develop new use cases and transform its business model through the marketing of its data marketing solutions.
Towards a new paradigm for retail: how mass personalization can generate more customer engagement and create business value?
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