HUBFORUM Paris 2023

[Masterclass] Search ads: understanding the impact of cognitive bias on brand preference

Oct 12, 2022 | 8:45 AM - 9:15 AM


Discover the second part of our study "Decoding Decisions" which presented in 2020 a new understanding of the "messy middle", this chaotic moment of the buying journey between indecision and transaction. This new part explores the role of search ads in this "messy middle" and suggests ways to use behavioral sciences to work on brand preference.