Data & AI: Pernod Ricard's new acceleration cocktail

Oct 12, 2021 | 12:20 PM - 12:30 PM


3 doses of data, 1 dose of AI, serve fresh: the Pernod Ricard group, the world's second largest wine and spirits company, is developing a new and unprecedented gas pedal cocktail. With several key programs focused on data, the group has embarked on an ambitious business transformation.

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