Session 3 - Wednesday 13th oct. (hybrid) - The next level of Marketing

Oct 13, 2021 | 11:59 AM - 12:00 PM


Rethinking your strategy and marketing mix given the variety of channels and formats and the fragmentation of your audience. How to optimise investments and improve targeting performance and advertising efficiency. Which innovative methods and media to use: from addressable TV to digital signage, from influence to DCO, from programmatic to live video, from social media to brand content, from inbound marketing to mobile marketing, via SMS or podcasts. How to strengthen customer relations with data and CRM? How to boost recommendation and loyalty? Own, Earn, paid media, programmatic, social media, advertising, dynamic creative optimization, DMP, CRM, CDP...