Session 3 - Wednesday 13th oct. (hybrid) - The next omnichannel Customer Experience
Oct 139:04 am-9:05 am
Description
Reinventing products and services or creating new ones to meet changing customer needs and expectations in an omnichannel world. Rethink distribution and processes to respond to the variety of online, offline or unified customer journeys. Innovate to succeed by cooperating intelligently with your start-up, digital giants and service providers ecosystem. How to use data to optimise the customer journey in the era of hybrid customer experience.
CX, UX, e-commerce, new retail, omnichannel commerce, customer journey, brand utility
