[Masterclass] How does YSL Beauty combine personalization and community building to accelerate brand awareness and engagement?
Oct 12, 2022 | 1:30 PM - 2:00 PM
Oct 12, 2022 | 1:30 PM - 2:00 PM
Description
YSL Beauty is partnering with Spotify to highlight its campaign through the prism of music, and to bring together an international community around freedom. An international, coherent and homogeneous digital experience, combined with customer personalization to innovate and be closer to its audience. Create the event (awareness), mark the minds (consideration), amplify the message (international media plan).