[Masterclass] How does the SNCF protect its image and manage its influence on social networks?

Oct 12, 2022 | 1:30 PM - 2:00 PM


From data to action! The SNCF is one of the most talked about brands in Europe. Hundreds of thousands of posts are published about it every day on social networks. The stakes are high: preventing crises and detecting communication risks and opportunities among the vast amount of data collected. Discover how the SNCF uses monitoring to transform data into concrete actions. Between complaints, claims and (good)buzz, how to prioritize attention? How does monitoring help the SNCF to move from a hypothesis to a certainty and to make the right decisions?